Revenue Coming for Twitter: Why They Said “No” to Facebook

By Taylor Pratt

Why did Twitter turn down Facebook? For the last month, talks between the two social giants had been going on. Facebook ultimately made an offer of $500 million (in mostly stock options) to purchase Twitter. Seems like a fair offer considering Twitter has failed to monetize its microblogging platform. According to Twitter CEO Evan Williams, however, the deal didn’t make sense.

We explored it, as we should. We took it seriously. It definitely made sense—the strategy we talked about with them—but it wasn’t the right time.

According to the New York Times, he still believes Twitter has too much left to do. Figuring out how to make money is the first priority.

To Tweet or Not to Tweet…Is That Even a Question?

Seems like you can’t turn around without falling over a Twitter article, blog post, how to guide or whatever. Now that there is a brief but well stated Twitter primer in the WSJ, the proverbial cat is out of the bag. No longer will Twitter be amongst the cool internet marketing crowd or be confined to the 35 and under set (for the most part). So what’s next?

First, I personally thought that Guy Kawasaki’s take on Twitter was right on the money. He starts off by making the statement:

If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.

If You Rely on Google’s Fringe Services You Need a Back-up Plan!

While Google may be the darling of the tech industry, it’s not immune to the worsening economic conditions–aka the recession. A share price of just $275 is all the proof you need.

The Wall Street Journal takes a close look–aka one long article that includes everything we’ve covered over the past few months–at how Google is battening down the hatches.

If you rely on any of Google’s fringe services, you should be concerned about this:

So with the U.S. economy in a recession, Google is ratcheting back spending and cutting new projects. “We have to behave as though we don’t know” what’s going to happen, says Google Chief Executive Eric Schmidt. The company will curtail the “dark matter,” he says, projects that “haven’t really caught on” and “aren’t really that exciting.” He says the company is “not going to give” an engineer 20 people to work with on certain experimental projects anymore. “When the cycle comes back,” he says, “we will be able to fund his brilliant vision.”

Pownce Shuts Down – Founders Move to Six Apart

by Rene LeMerle

The first major micro-blogging casualty has emerged over the past week. Pownce, a Twitter-like lifestreaming service, announced it was closing its doors (figuratively speaking) mid-December.

The Pownce team announced the imminent closure of the service via their blog this week: “We’re bittersweet about shutting down the service but we believe we’ll come back with something much better in 2009.”

The Pownce founders and technology are moving across to Six Apart, the company behind blogging platforms Vox, Movable Type and TypePad. Leah Culver and Mike Malone will be joining the engineering team at Six Apart, hoping to continue their vision there.

We’re very happy that Six Apart wants to invest in growing the vision that we the founders of Pownce believe so strongly in and we’re very excited to take our vision to all of Six Apart’s products.

Marketing News Roundup, December 2

Today is practically a national holiday: Britney Spears’s birthday. Celebrate.

  • Something’s going on ’round here: Carl Icahn has bought up more Yahoo, increasing his stake to 5.5% of the company. Ten guesses what he wants to do with it—oh, wait, Jerry Yang is already out…
  • How was Black Friday online? comScore reports that eCommerce spending was up 1 percent YOY. Time to celebrate?
  • Did you know that Alexa was also a search engine? Yeah, well, not anymore. The Alexa service we all know and love to hate, website traffic rankings, will not be affected (and, as TechCrunch puts it, neither will anyone else).

The SEO Bubble is Expanding

While the world is experiencing an economic financial crisis, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual website changes and link building, the demand for expert SEO assistance is growing at an astonishing rate.

For those individuals or firms that are looking to grow and add new business, Michael Martinez has solid advice on how to position the SEO space to customers looking to maximize their marketing dollars.  Michael says:

Ex-AOL CEO Interested in Yahoo?

By Taylor Pratt

Let the rumors begin! Jon Miller, the former CEO of AOL and current venture capitalist, is rumored to be raising funds to try and buy Yahoo! It’s hard to say whether or not this story has any merit, because Miller could just be raising funds for his new venture capitalist firm, Velocity.

According to paidContent.org, Miller and gang have been presenting to investors all across the globe to raise funds. What isn’t clear is if the funds are intended for making a Yahoo bid. Yahoo’s stock closed today at 11.50/share, up 7% thanks to this news.

If Miller and co. are interested in making a bid, it is rumored that they would offer somewhere between $20-$22 a share (roughly $28-$30 billion). Microsoft had offered $31 a share back in January (doh!).