By Taylor Pratt
Why did Twitter turn down Facebook? For the last month, talks between the two social giants had been going on. Facebook ultimately made an offer of $500 million (in mostly stock options) to purchase Twitter. Seems like a fair offer considering Twitter has failed to monetize its microblogging platform. According to Twitter CEO Evan Williams, however, the deal didn’t make sense.
We explored it, as we should. We took it seriously. It definitely made sense—the strategy we talked about with them—but it wasn’t the right time.
According to the New York Times, he still believes Twitter has too much left to do. Figuring out how to make money is the first priority.