Posted December 3, 2008 4:04 am by with 9 comments

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by Rene LeMerle

The first major micro-blogging casualty has emerged over the past week. Pownce, a Twitter-like lifestreaming service, announced it was closing its doors (figuratively speaking) mid-December.

The Pownce team announced the imminent closure of the service via their blog this week: “We’re bittersweet about shutting down the service but we believe we’ll come back with something much better in 2009.”

The Pownce founders and technology are moving across to Six Apart, the company behind blogging platforms Vox, Movable Type and TypePad. Leah Culver and Mike Malone will be joining the engineering team at Six Apart, hoping to continue their vision there.

We’re very happy that Six Apart wants to invest in growing the vision that we the founders of Pownce believe so strongly in and we’re very excited to take our vision to all of Six Apart’s products.

For current users, the team has set up an export function so that Pownce posts can be shifted across to other blogging platforms such as Vox or WordPress.

The adoption of the Pownce team is yet another move is what appears to be a bigger play by Six Apart. Six Apart has also welcomed Kevin Rose (co-founder of Digg, Revision3 and Pownce) and Daniel Burka (who has a history with Digg, Silverorange and Pownce) as advisers.

Six Apart has been a significant player in the social blogging movement since the early days. The transition of the Pownce team and technology across to Six Apart should bode well for further exciting innovations in the blogging and social media space.

Rene LeMerle is the VP of Marketing at, a leading provider of results driven Search Engine Marketing services.

  • I do not know why they move to sixapart, but what ever their decission hope they will give a better service

    Busby SEO’s last blog post..By: Candry Johnson

  • I am sure this is best move for Pownce, and guys from Six Apart will bring it to the next level.

  • So many2 big effect caused by this economic crisiss. Small company screaming hard and loud because most of them get problem with finance. But i think in this situation, there still a hope, even it litle but will be like a pioneer to bring everything more better.

  • Could they not compete with twitter? At least they’re not closing shop altogether, and are moving onto projects where the experience gained with Pownce wil be put to good use.

  • I thought Six Apart Acquired Pownce first and then closed it down…

    But it sums up to the same conclusion anyway ..they are gone for good.

    Saad Kamal’s last blog post..Google Adwords Tactics for Tough Economic Conditions

  • I’d not heard of pownce, clearly they didn’t put enough into marketing!

  • Interesting. There are some big players involved in both of these companies. It will be interesting to see what happens with the company in 2009.

  • PS3

    Interesting to see Kevin Rose in the mix. What keeps these guys going, he has had so much success in the past, how does he keep the enthusiasm and new ideas coming?

  • It is nice steps taken by the Pownce