Netpop Research has released a report that says that around 40 million Americans contribute to social networking sites. 76% of all US broadband users actively contribute to social media sites, and 29% regularly contribute to social networks. (via)
Who are these social networkers?
Netpop tells us that the typical social networker is female (57% vs. 43%), between 18 and 29 years old, employed (55%) or a student (23%), and single (48%). Broadband users who don’t contribute to social networks are usually older, married (57%) men (57%).
People that contribute to social networks will spend on average of about $101 online, while the folks that aren’t a part of social networks spend around $80.
MySpace Vs. Facebook
I think one of the most interesting aspects of this report is the comparison between MySpace and Facebook users. If you are a user of both networks then perhaps the data below won’t surprise you but it gives many of us a clearer picture of the over all networking landscape.
Netpop’s full report is available for free download to registered members until January 31st. Go get yours or check out the slides below.