Search Advertising – Strong in Adverse Economy
By Carrie Hill
A new article from MediaPost outlines the strength of the big three’s ad networks—even in the face of a struggling economy.
According to a report by AdGooroo, Google grew their advertiser count by nearly 55% when compared to the fourth quarter of 2007. Microsoft’s share of advertisers grew by nearly 12%. Yahoo’s numbers were not given although the author did indicate they had the worst performance of all advertisers when compared year over year.
AdGooroo CEO Rich Stokes went so far as to suggest the fourth quarter of this year may be the strongest on record for both Google & Microsoft and that Google has increased advertiser levels back to those seen in January of 2008.
When Google was contending with layoff rumors and a “sell” rating from Wall Street analysts it looked like the Internet giant might be on the verge of trouble. If these numbers continue they may be on the road back to dominance.
Carrie Hill is the SEO Team leader for Blizzard Internet Marketing where she specializes in optimizing travel, tourism and accommodations websites