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Search Advertising Surges in Q4 – Defying the Economic Downturn

by Rene LeMerle

Amidst the economic doom and gloom, a new report has been released which shows that Search is defying the trends and predictions. Search advertiser numbers are surging in Q4 2008.

AdGooroo, a provider of competitive intelligence keyword research and suggestion tools, has released its Mid Quarter Search Engine Update Q408 which reports “First page advertising activity on all three search engines was up sharply during the first two months of Q4″:

While substantial growth is to be expected during the holiday season, the increase in active advertiser counts is surprising given the current environment of gloom and doom.

The growth across the search engines is remarkable given the current economic climate. Google has increased its advertiser count by almost 55%, which goes well beyond any seasonality.

According to the report, Microsoft has also increased its share of the search advertising market in Q4, holding 15.8% (up from 11.8% in Q3). This brings it much closer to second placed rival Yahoo! which now holds only 22.1%.

Image source: AdGooroo Mid Quarter Search Engine Update Q408

For full details and charts, you can download a 4-page version of the report from the AdGooroo website.

Rene LeMerle is the VP of Marketing at, a leading provider of results driven Search Engine Marketing services.