Comments on: Should You Avoid the “Scoble-Dilemma?” http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html Internet Marketing News Mon, 22 Mar 2010 04:21:40 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: DF Marketing SEO http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-66166 DF Marketing SEO Fri, 16 Jan 2009 15:41:27 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-66166 I have only used Twitter to be honest, I like the simplicity of Twitter. It's a simple and easy functionality, and that is why I love it. I have only used Twitter to be honest, I like the simplicity of Twitter. It’s a simple and easy functionality, and that is why I love it.

]]> By: Randy http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64737 Randy Sat, 03 Jan 2009 04:04:31 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64737 I think that with the way twitter works, text only, I am required to have a separate site for my artwork (original content). So the choice is predetermined by twitter, without the decision needing to be made on my part. I think that with the way twitter works, text only, I am required to have a separate site for my artwork (original content). So the choice is predetermined by twitter, without the decision needing to be made on my part.

]]> By: Silvia http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64537 Silvia Wed, 31 Dec 2008 06:09:37 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64537 Twitter has gained the greatest popularity and occupied its deserved place in the internet world. So nothing doing. Twitter has gained the greatest popularity and occupied its deserved place in the internet world. So nothing doing.

]]> By: Milo http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64393 Milo Sat, 27 Dec 2008 15:44:17 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64393 once again Twitter pops up. I don't like it, it shouldn't be used. and to be honest, it's scobles choice, leave him alone ;) once again Twitter pops up. I don’t like it, it shouldn’t be used.
and to be honest, it’s scobles choice, leave him alone ;)

]]> By: Yvonne DiVita http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64381 Yvonne DiVita Sat, 27 Dec 2008 13:37:33 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64381 @Andy, thanks for the acknowledgment. I approve of biased opinion and believe all journalism is tainted with it. If it isn't the journalist's opinion, it's the editors. Traditional media slants the way of the executive in charge. I'll be back now and then to check you out. Happy to join in the conversation. Have also been known to change my mind about a topic after discovering the opposing opinion makes more sense. Happy Days! <em>Yvonne DiVita's last blog post..<a href='http://www.lipsticking.com/2008/12/happy-day-to-the-world.html' rel="nofollow">Happy Day to the World</a></em> @Andy, thanks for the acknowledgment. I approve of biased opinion and believe all journalism is tainted with it. If it isn’t the journalist’s opinion, it’s the editors. Traditional media slants the way of the executive in charge.

I’ll be back now and then to check you out. Happy to join in the conversation. Have also been known to change my mind about a topic after discovering the opposing opinion makes more sense.

Happy Days!

Yvonne DiVita’s last blog post..Happy Day to the World

]]> By: Andy Beal http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64356 Andy Beal Fri, 26 Dec 2008 15:37:30 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64356 @Yvonne - thanks for your comment. I hope you'll stick around and read more of our posts. You'll find that we like to share our own biased opinion on topics but always open it up for our readers to share theirs. I thought you did that perfectly! :-) @Yvonne – thanks for your comment. I hope you’ll stick around and read more of our posts. You’ll find that we like to share our own biased opinion on topics but always open it up for our readers to share theirs. I thought you did that perfectly! :-)

]]> By: Yvonne DiVita http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64340 Yvonne DiVita Fri, 26 Dec 2008 12:52:31 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64340 Oh please. Let's step back a minute and consider that YOU'RE not Robert Scoble, I'm not YOU, and so on. WE are all different people with different viewpoints and what works for some doesn't work for others. I love Twitter. It's connecting me to a broader base of the people I want to get to know - in several different areas; the Mommy bloggers, petbloggers, and social media experts. I don't expect Twitter to make or break me. I don't expect my blog to make or break me. I don't expect the link from this comment to my blog, to make or break me. There is only one way to create success, today or tomorrow, and that's to build relationships. The more opportunity you have to do this, the more valuable the tool you're using. ALL the social media tools have impact on building relationships. If I meet one exciting person via Twitter, that I would not have met otherwise, I am the better for it. As with the blogs and Facebook. As one connects, one begins to understand viewpoints not considered previously. As one connects, one learns how to manage the time needed for the different social media tools...and as one connects, one realizes that face to face will always be the best way to connect. However, introducing yourself via Twitter and Facebook and LinkedIn is a great way to generate those face to face meetings. It's laughable that you all want to compare the rest of the world to Robert Scoble. I respect him...but I don't read his blog. I read his Twitter posts. I respect you, Andy. But, I found this post via Steve Rubell, whom I do read. So... let's step back and recognize that the world is a diverse place, and not all of us can 'own' the tools we need to use to build our brand. Some of us are using paid tools (much like the ancient business folks used press releases) to get the message out. IF these tools go away, others will replace them and those who are innovative and flexible will survive. As for the amount of content in a blog - that, too, depends on the writer and the audience. Not everyone wants multiple posts per day, Andy. And, many are happy with one a week. <em>Yvonne DiVita's last blog post..<a href='http://feeds.feedburner.com/~r/Lip-sticking/~3/494878541/happy-day-to-the-world.html' rel="nofollow">Happy Day to the World</a></em> Oh please. Let’s step back a minute and consider that YOU’RE not Robert Scoble, I’m not YOU, and so on. WE are all different people with different viewpoints and what works for some doesn’t work for others.

I love Twitter. It’s connecting me to a broader base of the people I want to get to know – in several different areas; the Mommy bloggers, petbloggers, and social media experts. I don’t expect Twitter to make or break me. I don’t expect my blog to make or break me. I don’t expect the link from this comment to my blog, to make or break me.

There is only one way to create success, today or tomorrow, and that’s to build relationships. The more opportunity you have to do this, the more valuable the tool you’re using. ALL the social media tools have impact on building relationships. If I meet one exciting person via Twitter, that I would not have met otherwise, I am the better for it. As with the blogs and Facebook.

As one connects, one begins to understand viewpoints not considered previously. As one connects, one learns how to manage the time needed for the different social media tools…and as one connects, one realizes that face to face will always be the best way to connect. However, introducing yourself via Twitter and Facebook and LinkedIn is a great way to generate those face to face meetings.

It’s laughable that you all want to compare the rest of the world to Robert Scoble. I respect him…but I don’t read his blog. I read his Twitter posts.

I respect you, Andy. But, I found this post via Steve Rubell, whom I do read.

So… let’s step back and recognize that the world is a diverse place, and not all of us can ‘own’ the tools we need to use to build our brand. Some of us are using paid tools (much like the ancient business folks used press releases) to get the message out. IF these tools go away, others will replace them and those who are innovative and flexible will survive.

As for the amount of content in a blog – that, too, depends on the writer and the audience. Not everyone wants multiple posts per day, Andy. And, many are happy with one a week.

Yvonne DiVita’s last blog post..Happy Day to the World

]]> By: Marshall Huwe http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64301 Marshall Huwe Thu, 25 Dec 2008 05:08:52 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64301 Ironically, I think Scoble is the least likely person to be caught by the "Scoble-Dilemma". Because Scoble is Scoble and has built a "community" I don't think he has to worry much if Twitter or FB or FF or whatever goes away. He has too many folks who, like me, will find him wherever he is. I started following him on his blog while he was at MS. Then to Facebook, and Twitter, and Friendfeed, and Fast Company, and wherever else he decides to create an off-ramp into his community. Ironically, I think Scoble is the least likely person to be caught by the “Scoble-Dilemma”. Because Scoble is Scoble and has built a “community” I don’t think he has to worry much if Twitter or FB or FF or whatever goes away. He has too many folks who, like me, will find him wherever he is. I started following him on his blog while he was at MS. Then to Facebook, and Twitter, and Friendfeed, and Fast Company, and wherever else he decides to create an off-ramp into his community.

]]> By: Dave Fleet http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64293 Dave Fleet Wed, 24 Dec 2008 18:21:02 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64293 There are two sides to this really - there's the ownership issue and then the issue of what you want to get out of it. I'm not sure I agree with Danny above (which is rare) - if you have half a brain, you'll back-up your blog regularly. That does, in my mind, make blogs different to third-party applications like Twitter. I know several people who at one time or another have had their accounts mistakenly disabled by Twitter. The feeling of loss they experienced, as they lost all of their connections was very apparent. If your blog host goes down, you can just port your content over to a new host. It's hassle but it's salvageable. Your post raises another issue though - what do you want to get out of it? Do you want to be known for in-depth analysis and content, or do you prefer short- sharp bursts of information and free-flowing conversations (not that conversations are exclusive to third-party apps)? Do you have time for both? Scoble built his reputation on the former but has shifted towards the latter. I place no judgement on that personally - it's down to what each individual prefers. One thing I would take issue with, though, is the focus on quantity of posts. I'd much rather read one well thought-out post per day (or every few days) than two or three posts full of ill-considered bilge. I've noticed a real shift towards quantity over quality on a few high-profile sites, which is a shame. <em>Dave Fleet's last blog post..<a href='http://feeds.feedburner.com/~r/dfPR/~3/494024258/' rel="nofollow">If I Were Santa’s Public Relations Guy…</a></em> There are two sides to this really – there’s the ownership issue and then the issue of what you want to get out of it.

I’m not sure I agree with Danny above (which is rare) – if you have half a brain, you’ll back-up your blog regularly. That does, in my mind, make blogs different to third-party applications like Twitter. I know several people who at one time or another have had their accounts mistakenly disabled by Twitter. The feeling of loss they experienced, as they lost all of their connections was very apparent. If your blog host goes down, you can just port your content over to a new host. It’s hassle but it’s salvageable.

Your post raises another issue though – what do you want to get out of it? Do you want to be known for in-depth analysis and content, or do you prefer short- sharp bursts of information and free-flowing conversations (not that conversations are exclusive to third-party apps)? Do you have time for both? Scoble built his reputation on the former but has shifted towards the latter. I place no judgement on that personally – it’s down to what each individual prefers.

One thing I would take issue with, though, is the focus on quantity of posts. I’d much rather read one well thought-out post per day (or every few days) than two or three posts full of ill-considered bilge. I’ve noticed a real shift towards quantity over quality on a few high-profile sites, which is a shame.

Dave Fleet’s last blog post..If I Were Santa’s Public Relations Guy…

]]> By: Douglas Karr http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64292 Douglas Karr Wed, 24 Dec 2008 17:55:36 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64292 It's a SaaS dilemma, isn't it? As a VP at a SaaS company, we do two things to avoid this: 1. Having our customers delegate a subdomain to us. This way, they OWN the traffic although they are using our application. If they wish to change in the future, it's the flick of a (software) switch. 2. Allowing our customers to own the content. If our customers wish to leave and would like the content, we'll export it however they wish. As we grow, we'll automate both import and export. We do this because we have faith in our product and service. It would have been nice for Pownce to contact Twitter before closing up shop and work out some kind of migration of followers and perhaps messages. I've been saying for a while now that we need a micro-blogging standard - just like RSS. <em>Douglas Karr's last blog post..<a href='http://www.marketingtechblog.com/2008/12/23/marketing-in-a-recession/' rel="nofollow">Recession is a REQUIRED Marketing Tactic</a></em> It’s a SaaS dilemma, isn’t it? As a VP at a SaaS company, we do two things to avoid this:
1. Having our customers delegate a subdomain to us. This way, they OWN the traffic although they are using our application. If they wish to change in the future, it’s the flick of a (software) switch.
2. Allowing our customers to own the content. If our customers wish to leave and would like the content, we’ll export it however they wish. As we grow, we’ll automate both import and export.

We do this because we have faith in our product and service. It would have been nice for Pownce to contact Twitter before closing up shop and work out some kind of migration of followers and perhaps messages.

I’ve been saying for a while now that we need a micro-blogging standard – just like RSS.

Douglas Karr’s last blog post..Recession is a REQUIRED Marketing Tactic

]]> By: Frank Reed http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64287 Frank Reed Wed, 24 Dec 2008 15:05:04 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64287 Great conversation. I would say that I lean more toward Andy's point of view on this one because your blog is a real property whereas Twitter is more about promotion. Twitter looks to have legs but until there is monetization of the service this is still a wild card of the first order and a potential house of cards for those that are using it for their foundation. My greatest fear for Twitter? It's that they are bought by someone who THINKS they have the resources and other properties to 'fully maximize the Twittershpere' (read AOL or someone else like them) and then it gets botched. <em>Frank Reed's last blog post..<a href='http://www.frankthinking.com/merry-christmas-to-all/' rel="nofollow">Merry Christmas to All</a></em> Great conversation. I would say that I lean more toward Andy’s point of view on this one because your blog is a real property whereas Twitter is more about promotion. Twitter looks to have legs but until there is monetization of the service this is still a wild card of the first order and a potential house of cards for those that are using it for their foundation.

My greatest fear for Twitter? It’s that they are bought by someone who THINKS they have the resources and other properties to ‘fully maximize the Twittershpere’ (read AOL or someone else like them) and then it gets botched.

Frank Reed’s last blog post..Merry Christmas to All

]]> By: Chris Charabaruk http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64277 Chris Charabaruk Wed, 24 Dec 2008 09:51:37 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64277 The real answer to avoid having the rug pulled out from under you is to put some investment into every network you come across. Doesn't have to be as much as Scoble has put into Twitter and FriendFeed; in fact, just a bit more than minimum should be good enough to keep from being spread out so thin. (Or use a service or program that lets you cross-post to all of them at once, if you're looking at the same crowd on each.) This way, even if a couple of those services go under, the rest are still there and working, and you don't really have to worry about rebuilding what you've lost. Having your own website to pull it all together doesn't hurt, either, though. The real answer to avoid having the rug pulled out from under you is to put some investment into every network you come across. Doesn’t have to be as much as Scoble has put into Twitter and FriendFeed; in fact, just a bit more than minimum should be good enough to keep from being spread out so thin. (Or use a service or program that lets you cross-post to all of them at once, if you’re looking at the same crowd on each.)

This way, even if a couple of those services go under, the rest are still there and working, and you don’t really have to worry about rebuilding what you’ve lost. Having your own website to pull it all together doesn’t hurt, either, though.

]]> By: Web Design Beach http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64272 Web Design Beach Wed, 24 Dec 2008 09:04:16 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64272 There should always be some balance between blogging and socializing with advance on blogging side, because socializing can take big time and end up with loosing all results that were achieved over the years. Socializing should be just a support leg for blogging. There should always be some balance between blogging and socializing with advance on blogging side, because socializing can take big time and end up with loosing all results that were achieved over the years. Socializing should be just a support leg for blogging.

]]> By: links for 2008-12-23 | Company K Media http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64263 links for 2008-12-23 | Company K Media Wed, 24 Dec 2008 01:30:15 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64263 [...] Should You Avoid the “Scoble-Dilemma?” (tags: marketing reputationmanagement) [...] [...] Should You Avoid the “Scoble-Dilemma?” (tags: marketing reputationmanagement) [...]

]]> By: Marc Vermut http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64238 Marc Vermut Tue, 23 Dec 2008 19:04:35 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64238 Andy, really interesting thoughts in the post. More interesting is that I found it via a tweet (lost in the stream that flows fast) that linked out to a blog post (Rubel at Micropersuasion) that linked back to here. So, there is value to participating in social networks and platforms. But the approach that one should take is the same as investing...diversification. Participating in multiple venues to balance communities that grow explosively and those that implode unexpectedly. More important, though, is to consider the value that is being offered to customers/users and the monetization behind it. Reputation that is earned in a community is not lost if you follow (at least a portion of) the community as it moves. Blogs are not important if you are engaging with your audiences in other ways (video, speeches, consulting engagements, books, etc). Blogs are then marketing tools; only as valuable as the audience they reach. Andy, really interesting thoughts in the post. More interesting is that I found it via a tweet (lost in the stream that flows fast) that linked out to a blog post (Rubel at Micropersuasion) that linked back to here. So, there is value to participating in social networks and platforms. But the approach that one should take is the same as investing…diversification. Participating in multiple venues to balance communities that grow explosively and those that implode unexpectedly.

More important, though, is to consider the value that is being offered to customers/users and the monetization behind it. Reputation that is earned in a community is not lost if you follow (at least a portion of) the community as it moves. Blogs are not important if you are engaging with your audiences in other ways (video, speeches, consulting engagements, books, etc). Blogs are then marketing tools; only as valuable as the audience they reach.

]]> By: Rebecca http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64231 Rebecca Tue, 23 Dec 2008 18:05:18 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64231 Well they are just lazy in that case...there are so many short cuts via which you can update twitter, not to mention that it's just 140 characters, there should be no excuses not to be able to work on both regularly <em>Rebecca's last blog post..<a href='http://www.realestateseo1.com/inbound-marketing-social-media' rel="nofollow">Your Inbound Marketing Strategy for 2009 – Steps you can’t skip!</a></em> Well they are just lazy in that case…there are so many short cuts via which you can update twitter, not to mention that it’s just 140 characters, there should be no excuses not to be able to work on both regularly

Rebecca’s last blog post..Your Inbound Marketing Strategy for 2009 – Steps you can’t skip!

]]> By: Andy Beal http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64228 Andy Beal Tue, 23 Dec 2008 17:39:05 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64228 @Rebecca - I agree. Twitter helps to drive more visitors to my blog and company in general. That said, some people pick one over the other. @Rebecca – I agree. Twitter helps to drive more visitors to my blog and company in general. That said, some people pick one over the other.

]]> By: Rebecca http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64227 Rebecca Tue, 23 Dec 2008 17:28:50 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64227 Is it really at the detriment of your blog’s momentum? If anything it should be creating more movement to your blog...twitter is really just a teaser to what you are all about...it's your site that hopefully reveals more. <em>Rebecca's last blog post..<a href='http://www.realestateseo1.com/inbound-marketing-social-media' rel="nofollow">Your Inbound Marketing Strategy for 2009 – Steps you can’t skip!</a></em> Is it really at the detriment of your blog’s momentum? If anything it should be creating more movement to your blog…twitter is really just a teaser to what you are all about…it’s your site that hopefully reveals more.

Rebecca’s last blog post..Your Inbound Marketing Strategy for 2009 – Steps you can’t skip!

]]> By: Todd Mintz http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64221 Todd Mintz Tue, 23 Dec 2008 17:06:58 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64221 You've done a wonderful job of bringing other voices to Marketing Pilgrim...Scoble's blog is Scoble...nobody else can really fill his shoes. You’ve done a wonderful job of bringing other voices to Marketing Pilgrim…Scoble’s blog is Scoble…nobody else can really fill his shoes.

]]> By: Andy Beal http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html/comment-page-1#comment-64220 Andy Beal Tue, 23 Dec 2008 16:56:29 +0000 http://www.marketingpilgrim.com/2008/12/should-you-avoid-the-scoble-dilemma.html#comment-64220 Wow - some great observations and insights. Keep 'em coming! Wow – some great observations and insights. Keep ‘em coming!

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