Comments on: Social Media: Failure to Launch

By: Lily Bent

Lily Bent — Sun, 11 Jan 2009 23:57:18 +0000

Why nor use social media if it is of great usage and benefit for you. By using it one is free to get almost all information needed, find new acquaintances and even business partners.

By: OSYM

OSYM — Sat, 06 Dec 2008 05:10:40 +0000

I think Mike summed up my opinions very well … You need to interact with potential customers, and social media allows that. But a banner on MySpace just ain’t going to cut it. OSYM's last blog post..KPSS Atamalarında Torpil Var mıdır ?

By: Anaokulu

Anaokulu — Wed, 03 Dec 2008 11:12:30 +0000

I’d agree if you say that “Not all Social Media” are suitable for every business. But i think social media in general can and should be adapted by all business.

By: Rudy

Rudy — Tue, 02 Dec 2008 20:37:08 +0000

Indeed–I agree with those who have noted that advertising as we think of it now doesn’t have a place on social networking sites. It’s all about interaction, as has been stated repeatedly.

The problem, as I see it, is that many companies still believe in the cult of the “Brand”. Opening your brand up to constructive (and, often, destructive) criticism through a medium that magnifies the voice of the consumer is still too scary for some.

By: Research says that everybody is using social media, but no one is clicking ads | Search for Sony

Tue, 02 Dec 2008 18:16:08 +0000

[...] was reading an article about Social Media from Andy Beal’s Marketing Pilgrem about the lack of spend on social media sites and it seems [...]

By: videozox

videozox — Tue, 02 Dec 2008 18:01:20 +0000

i disagree with monica .. you know ?

By: diyet

diyet — Tue, 02 Dec 2008 17:59:49 +0000

You need to interact with potential customers, and social media allows that. But a banner on MySpace just ain’t going to cut it.. i agree

By: Nicole Price

Nicole Price — Tue, 02 Dec 2008 14:37:16 +0000

Mike Volpe has got it right. Advertisers have to get their definition of "Marketing" right to effectively exploit this medium. Nicole Price's last blog post..Stylish Cookware

By: Monica - current accounts

Monica - current accounts — Tue, 02 Dec 2008 10:49:19 +0000

@ PS3 Of the 60% who use social media, how many strive to do no more than boast a massive amount of “friends” and use it as a popularity contest?

Well that might be unreasonable when you thinks of facebook as an example, people compete on the popularity by the number of friends that have …

By: Robert

Robert — Tue, 02 Dec 2008 07:32:38 +0000

I think it a little unfair to tar and feather all social media options with a single brush.

I agree with Saad Kamal that while not all options might work for a particular business or industry that social media in one form or another can be applied to all.

By: Red

Red — Tue, 02 Dec 2008 02:00:21 +0000

The companies that I’ve seen on facebook use it like a few have already said, they’re there and they have a lot of friends and fans, but now what?

There aren’t very many companies that know what to do next or at least do it correctly without forcing themselves with emails and worthless comments.

By: PS3

PS3 — Mon, 01 Dec 2008 22:30:51 +0000

Of the 60% who use social media, how many strive to do no more than boast a massive amount of “friends” and use it as a popularity contest?

By: Saad Kamal

Saad Kamal — Mon, 01 Dec 2008 22:08:45 +0000

"Social Media is not a channel that is going to be suitable for all " -- I don't quite agree with you on this one. I'd agree if you say that "Not all Social Media" are suitable for every business. But i think social media in general can and should be adapted by all business. Saad Kamal's last blog post..Microsoft to Pay $20 Billion for Yahoo Search

By: arthurficial

arthurficial — Mon, 01 Dec 2008 19:56:21 +0000

i believe the writer of this article has social media marketing confused with online advertising.

social media marketing would refer to the intelligent use of social media as a means to getting found via the search engines, i.e engaging the platform to up your SEO points, as opposed to trying to shove your rand in someone’s face using the social media platform.

Social media plays a humungous role in increasing the organic search engine results for especially personal brands. So what marketers do is use social media platforms the same way they would use a shopping mall, minus the payment for using the shopping mall of course, plus 2000 times the intended outcome… and a truckload of “sticky” to boot.

I have personally used Facebook and other SM channels to build a strong personal brand (not with my real name of course). I have not used the Facebook profile for the last 5 months and yet my Facebook profile is Numba One in the organic search results on Google for that particular profile name.

I have not spent a cent to make that happen.

arthurficial’s last blog post..AAA, Vega or Nike?

By: Utah SEO Pro

Utah SEO Pro — Mon, 01 Dec 2008 17:42:59 +0000

"Social Media is not a channel that is going to be suitable for all" - I dont know. I'm a firm believer that you can definitely find a way to use social media for any budget or industry that will be beneficial for you. Utah SEO Pro's last blog post..ExactFactor: An SEO Tool Review

By: Scott Clark

Scott Clark — Mon, 01 Dec 2008 16:47:02 +0000

I second @Mike - Social Network members are looking for bidirectional, er, social experiences, not to be yelled at by some advertiser who crashed the party. If brands want to engage, then ENGAGE - don't just spray and pray. Scott Clark's last blog post..Useless Flash Intro Splash Pages Get a Google Smackdown

By: Paul Chaney

Paul Chaney — Mon, 01 Dec 2008 16:30:56 +0000

I would agree that social media sites like Facebook and MySpace aren’t well-suited for advertising and for obvious reasons: The purpose for participating in a social network has little if anything to do with advertising. It’s about relationship-building and networking. (i.e. being social)

However, to suggest (and I’m saying you did) that social media is not suitable for marketing is quite another matter.

I sometimes feel we too conveniently lump all forms of social media into on big hamper and fail to take time to distinguish each strain by its relative strengths and weaknesses.

Forget Facebook and MySpace for a moment. Personally, I’d like to see figures associated with advertising on blogs.

Paul Chaney’s last blog post..BrightTALK’s Conversational Marketing Summit in full swing

By: David Griner

David Griner — Mon, 01 Dec 2008 16:17:03 +0000

25% sounds impressively high to me in terms of people being OK with social marketing. If you asked how many people think snail mail should be used for marketing, what would the percentage be? But your point is valid. You can't expect DM-style response from social media marketing. Companies have to want more out of the feedback than, "Yes! I would love to buy your product!" David Griner's last blog post..Hello world!

By: Ami Ohayon

Ami Ohayon — Mon, 01 Dec 2008 15:57:16 +0000

I think Mike summed up my opinions very well … You need to interact with potential customers, and social media allows that. But a banner on MySpace just ain’t going to cut it.

By: SeoBrain

SeoBrain — Mon, 01 Dec 2008 15:52:27 +0000

Right now most people using social media.. i think social media will replace search engine function since people looking for the answear at social media site. While they interact with other people, they can ask and answear other people questions. Its amazing improvement for net future.