Technorati Switches On its New Engage Ad Network

Monday, December 8th, 2008 by Guest

Technorati Switches On its New Engage Ad Network

by Rene LeMerle

After years of speculation and an acquisition back in October, Technorati have switched on the beta version of their new ad network – Technorati Engage.

The beta launch of the ad network has occurred with little fanfare. It hasn’t even earned a mention on the Technorati blog as yet, which suggests they’re not 100% ready to open up the floodgates.

After acquiring AdEngage back in October to help power the new network, they immediately announced the launch of a private alpha of Technorati Engage. The rapid execution suggested Technorati was keen to keep momentum moving and its no real surprise to see the beta live so soon.

Richard Jalichandra had this to say back in October regarding the ad network:

Step one for Technorati Media was to get the network up and running with a smaller group of bloggers. But our ultimate goal is to help bloggers at all levels make money, while at the same time creating an effective and safe vehicle for brand advertisers…

…so step two is to open up something that works for everyone, and that is ideally suited to the long tail. While the audiences here are smaller, the levels of engagement, influence and expertise in the audience can be exponentially higher.

So with step 2 complete, what does Technorati Engage have to offer?

The network currently offers 3 ad options:

Text Ad
Photo Ads
125 x 125 banners

There are plans to extend the ad standards offered through the network once it’s launched officially.

alt= For advertisers, there is useful stats about publisher sites, including Estimated Clicks/Ad/Week, Avg Weekly Views/Ad and a geographical breakdown of click sources. The information provided is very similar to that offered by networks such as AdBrite.

Even though it’s only in beta release, there appears to be no restrictions to sign-ups for advertisers or publishers at this stage. So head on over and sign up.

Although the ad inventory is limited at this early stage, there are still some well known publishers enlisted including The Inquisitr, GHacks etc.

If you do sign up and give the new Technorati Engage Ad network a trial, let us know how it performs.

Rene LeMerle is the VP of Marketing at ineedhits.com, a leading provider of results driven Search Engine Marketing services.

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11 comments on “Technorati Switches On its New Engage Ad Network”

Super Affiliate Traffic Says:

December 8th, 2008 at 9:26 am

Cool! This should bring in some real valuable traffic. Thank you! Now we can be among the first to try this. Very valuable info.

Super Affiliate Traffic’s last blog post..Super Affiliate Traffic by Erick Rockefeller and Howie Schwartz
Matt Coddington Says:

December 8th, 2008 at 10:04 am

i’ve been looking forward to this launch for a while now. The more ad networks the better. Although I can’t say I’m 100% it will work out with Technorati behind the wheel. Time will tell I suppose.

Matt Coddington’s last blog post..Perfectly Targeted Adwords Advertisements
Jacques Seoman Says:

December 8th, 2008 at 10:27 am

Technorati sure ain’t wasting any time in rolling this out, their reputation should ensure success. I am going to monitor this one closely!
Online Advertising Made Simple » Blog Archive » Technorati Releases Beta Ad Network: Engage - AdvertisingDay.com Says:

December 8th, 2008 at 11:39 am

[...] Comments About The AuthorRene is the marketing manager of ineedhits.com – a global search engine marketing company. He also leads the marketing for Gooruze.com – a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world. [...]
Kenney and Kim Says:

December 8th, 2008 at 11:59 am

Woohoo. I am actually stoked about this. I really like Technorati and I’d like to see this do well. Tech has been so good to us bloggers for so long. Anyway, I am going to give this a try and see what happens.
Busby SEO Says:

December 8th, 2008 at 12:17 pm

I think with this improvement new adengage soon get popular

Busby SEO’s last blog post..By: Chalicious
SeoBrain Says:

December 8th, 2008 at 12:42 pm

I have acc at adengage, its good now we can put our ads on technorati.
Saad Kamal Says:

December 9th, 2008 at 1:13 am

This is pretty cool. I can’t wait to test it out myself. But they are really slow in approving the publisher/advertiser applications at the moment.

Saad Kamal’s last blog post..Domain Registration Info – Does it have any Impact on Rankings?
Web Design Beach Says:

December 9th, 2008 at 5:09 am

That will be certainly be great place for advertising. Maybe similar as Facebook is now. They have wide audience and results could be very good.
Nicole Price Says:

December 9th, 2008 at 5:31 am

This is very exciting news. Technorati is sure to significantly change the market share scenario.

Nicole Price’s last blog post..Offbeat Gift Ideas
JT Says:

December 11th, 2008 at 2:02 am

I wonder if the program will really bring in “targeted traffic” to advertiser’s website.

JT’s last blog post..Zen and PPC campaigns