Seems like you can’t turn around without falling over a Twitter article, blog post, how to guide or whatever. Now that there is a brief but well stated Twitter primer in the WSJ, the proverbial cat is out of the bag. No longer will Twitter be amongst the cool internet marketing crowd or be confined to the 35 and under set (for the most part). So what’s next?
First, I personally thought that Guy Kawasaki’s take on Twitter was right on the money. He starts off by making the statement:
If the concept of using Twitter in a commercial manner interests you, keep reading. If it doesn’t, then you can continue to send and receive tweets about how cats are rolling over and the line at Starbucks.
He nailed it there. I decided to read on and I was glad I did (his take on nobodies being the new somebodies is good stuff). This is a commercial tool to the nth degree. For all of you ‘Twitterers’ out there (is that even a word or term that is acceptable to Twitter Nation?) I personally will not follow your tweets if you are incessantly boring everyone with the last mundane task you just completed. We all have mundane tasks and just because you can tell everyone about it doesn’t make it any less mundane. In fact, it helps it move from the mundane to the inane. Stop telling us everything ……… please! Of course, now that the mainstream press is hitting the Twitter train hard there will be may new users you will have to find out just what you use as a measurement when you are deciding what to tell the world.
Be sure to check out Mat Siltala’s take on being a Twitter-holic as well. It is at the same time funny, sad and disturbing because there is so much truth in the post.
How are you using Twitter? Is it valuable? Is it personal, commercial, all or none of the above? Marketing Pilgrim readers tend to be among the opinion leaders with this stuff so maybe we could all tell each other here how it is used then tweet it later on because we are all so cool ;-).