What Google SearchWiki Means for Your Rankings
Over at WebProNews I answer Chris Crum’s questions on the topic of Google’s SearchWiki. We chat about the impact on reputation management and I also share my thoughts from an SEO perspective:
"I’m intrigued by a number of possibilities here, not all of which are negative."
"First, one web site’s ‘vote down’ is another’s ‘vote up,’" [Beal] explains. "Think about it. OK, so a user could vote down your web listing, but they could just as easily vote down your competitor. Now, instead of spending endless nights worrying about how to move from #2 on Google to #1, your target customer just did the job for you–albeit confined to their search browser only."
"Secondly, let’s go with the worst case scenario and assume that a user voted down your listing in Google," Beal continues. "They would have done that anyway! OK, so now they have the option to actually vote you off the Google ‘island’ but prior to this feature, they were mentally excluding you anyway–so you’ve not lost much."
For the full interview, head over to WPN.