How many of you tried to take advantage of Staples.com’s free version of Quickbooks Pro 09 yesterday? I got my copy – first thing in the morning, but my dad tried in the afternoon and they were sold out. What happened? Well, I think Social Media happened, and that’s a lesson in Why you need Social Media in 2009.
There’s a reason this post went hot at Sphinn and why I’ve seen it “ReTweeted” quite a few times in my Twitter stream. As someone who works in an agency – we’ve hit the wall a few times on getting the executive office AND clients on board with Social Media. Todd Malicoat was right – we’re pitching it wrong.
Be sure you read and share the “How to Pitch Social Media Markeitng Internally in 6 Easy Steps” to get some ideas on how to get the bean counters and personnel managers on board. Here are some highlights:
- Demonstrate the need and importance of links to search engine rankings – don’t talk about links SHOW what happens when there are no links. I was doing this wrong – and will be fixing that shortly.
- Explain the value and process for obtaining links – “We need to get links” isn’t good enough – explain how complicated it is and how spending time on linkbait might be the answer.
My takeaway? Plan the approach to social media the same way you attack a client you really want to land – be thorough, thoughtful and VERY prepared – don’t just expect them to take your word for it – show them the benefits and the roadblocks.
Malicoat then goes into the real meat of his article – the actual 9 reasons. My favorites are “Your Competition is Doing it” followed closely by “You can’t buy links anymore.”
If you’re trying to get a Social Media campaign going but your boss, your agency or your clients are hesitant -this is a must read article. I’ve filed it in my “arsenal” file of things to use when I need to persuade someone to agree with me.
Carrie Hill is the SEO Team leader for Blizzard Internet Marketing where she specializes in optimizing travel, tourism and lodging websites