How much would you pay, if anything, to make your favorite sites ad-free? That’s the question AdAge asked consumers, and they found very interesting results. AdAge wanted to know how much a year you (the consumer) would pay to remove ads from your favorite sites per year. For a consumer’s favorite sites, you’d expect many of them to be willing to pay. Their study proved otherwise.
Only 2.4% of consumers said they would definitely pay $39.99/year for their favorites sites to go ad-free. That works out to less than $4 per month! Another 3.5% said they would be very likely. Here are the rest of the results:
I was completely blown away that 82% of consumers would be unlikely/not likely at all to pay $29.99 a year for their favorite sites to be ad-free. What if Twitter gave us that option? Would you be willing to pay to keep Twitter ad-free?