AdAge reports that ABC.com has started research to prove that online viewers will tolerate seeing multiple advertisements when watching popular shows like Grey’s Anatomy (funny, I can’t even tolerate that show.) So in other words, they can serve up ads similar to the way you would watch it on TV, and viewers will be fine with it as long as they get to watch their favorite shows.
I really don’t see how this could be true. Wouldn’t it just further encourage fans to use their DVR or to download the shows elsewhere (illegally or legally—i.e., iTunes). When you watch the shows on ABC’s website, you’re unable to fast forward through the ads. There is so much technology at our fingertips, that it gives viewers so many alternatives then sitting through a forced-commercial version of the show.