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Is Carol Bartz the Right CEO for Yahoo?




I doubt that anyone (aside from maybe Sue Decker, the Yahoo President who announced her resignation in the official announcement of the new CEO) envies Yahoo’s new CEO, Carol Bartz. It’s going to take more than just business acumen to turn around the company’s failing fortunes—but does Bartz have what it takes?

Popular opinion is divided so far. Henry Blodget is pretty excited about her take-charge attitude and her track record of turning a failing company around.

The more we learn about Carol, the less she seems like the safe choice and the more she seems like the smart choice. We LOVED her attitude on yesterday’s short introductory conference call:

In Yahoo’s conference call this afternoon, she lectured everyone sternly to give Yahoo some “friggin’ breathing room” and also noted that the company “frankly, could use a little management.” (Swisher)

You go, girl.

John Paczkowski of All Things Digital calls Bartz “The ALL CAPS CEO” (as opposed to Jerry Yang, the “ceo”), but notes that some feel she doesn’t have enough experience with consumers or advertising.

Reuters says she lacks Web and deal-making experience.

Bartz, however, does not have an established reputation as a deal-maker and Yahoo investors regarded her appointment skeptically, with shares of the Internet search and advertising company dropping more than 3 percent during the trading day. . .

She is credited with increasing Autodesk’s revenue from $285 million to $1.5 billion during her 14-year tenure, as well as diversifying its business. Bartz, 60, built the company by buying small and medium-sized businesses, including a $444 million buyout of Discreet Logic in 1999.

“She seems to me to be more of a builder than a buyer-and-flipper,” Davis said. “I’m sure that plenty of people wanted to buy Autodesk over the years.”

Analysts lauded her for being a dextrous, capable and committed executive, but said that without any experience in the Internet sector, she would likely find it daunting to turn around Yahoo, which is a distant second to Google Inc in the search advertising market.

Reuters appears to look at her appointment as a sign that Yahoo will not be selling to Microsoft, instead opting to try to turn the company around on its own (and there seems to be some implication that this is a bad thing).

Now, none of us can predict the future, but from what we know about Carol Bartz, what do you think the new CEO means for Yahoo’s future?

  • http://www.rnbhaven.com R&B Love Songs

    I don’t know, her work at Autodesk is impressive and it sounds good if she can build back Yahoo the way she strengthened Autodesk’s position.

  • http://www.youadler.ru/ Shirley

    Her don’t (!!!) work at Autodesk..

  • Jordan McCollum

    “Her” did until 2006.

  • http://www.netage.co.za Goran Web Design

    I think its a little early to tell, but maybe we should “give Yahoo! some friggin’ breathing room,” see what the near future holds for the company… Personally I’m just happy that they won’t be giving in to MS

  • http://quilmesverano.tv Quilmes Verano

    If she’s a good of a marketer as everyone says she is, she’ll pick up on e-marketing in no time.

  • http://www.greatpriceshere.com Nicole Price

    The Board of Directors have spoken. Quite whether she is the right choice or not will only be known after she does what she has been taken on to do or not. In other words, that piece of wisdom will only by hindsight.

    Nicole Price’s last blog post..Good Deals on Hair Products

  • http://www.jordankasteler.com/utah-seo-pro-blog/ Utah SEO Pro

    it remains to me seen.

    Utah SEO Pro’s last blog post..An Interview with Utah SEO Pro (Jordan Kasteler) by Martin Bowling

  • http://www.dataflurry.com DF Marketing SEO

    She might be if shes all about innovation! Innovation is key, people online want something unique and ever changing – they don’t want the same old stuff. They want their information, they want innovation and they want it now.

  • http://www.newhomessection.com Jayson

    As long as she’s passionate, has a good team, holds teammates accountable, manages risk and can get the team to follow and believe in her, she should be alright. She can make decisions based on forecasts and recommendations from the Internet professionals on her team, and learn as she goes.

  • http://www.flexsin.com seo

    It is difficult to say. Because she needs some time to show what she can do for you.