During the month of November, Facebook was averaging 1.42% of all U.S. Internet traffic. On December 24, they hit a Facebook-best 2.18% market share that day. That’s a 54 percent increase over November average and a 53 percent increase year over year. Needless to say, things are going well for them.
According to CNET, that pattern was mirrored in the U.K., where visits to the social networking site had a market share of 4.65 percent, accounting for one in every 22 Internet visits.
As for what is causing this strong traffic increase, Heather Hopkins of Hitwise theorizes it was a combination of boredom and bad weather. Facebook’s primary markets (New York, Chicago, Washington, Boston, and Philadelphia) were all slammed with bad weather.
She also theorizes that people were using their computers as an escape from entertaining family members on Christmas Eve. I think this is a valid argument considering the youthfulness of Facebook’s audience. Facebook became a hub for young adults to converse with one another and avoid those awkward/awful conversations with relatives you only talk with on holidays. Oh to be young again.
What I found particularly interesting was Christmas in 2007 was Facebook’s biggest traffic day, and Christmas Eve this year stole that award. I guess Christmas isn’t as exciting as we all like to believe.
Did you find yourself logging into Facebook on Christmas Eve and/or Christmas?