This comScore chart shows that in November, Facebook began pulling ahead of MySpace thanks to their 200 million unique visitors that month. Caroline McCarthy from CNET highlights a statement from MySpace regarding comScore’s findings:
We are laser focused on building a sustainable global business which we measure by profits and revenue–not just eyeballs. In a tough economic climate, our international revenue is up 30 percent year over year and we continue to focus on those markets with the strong monetization opportunities.
Additionally, MySpace continues to dominate the U.S. market–where the bulk of online advertising revenues reside–both in terms of monetization and user engagement with more than 76 million unique users and a 40 percent spike in engagement year over year.
But with Facebook growing at the rate that it is (they hit the 150 million user milestone this month), how long will it be before Facebook implements a better way to monetize its traffic? I have to believe that more and more advertisers are flocking to Facebook to get their ads shown in front of even more users.