For the past couple of years, Google has worked hard to try and convince the world that it’s not a one-trick pony. Today, it admits that its enormous success with paid search ads does not mean it can dominate other marketing channels.
In other words, it’s shutting down Google Print Ads.
While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted. As a result, we will stop offering Print Ads on February 28. For advertisers who have campaigns already booked, we will place their ads through March 31.
Translation? You were right, we were wrong…..neighhhhhhh!