Google Promoting Chrome via YouTube
CNET reports that there is a Chrome sighting over on YouTube. Google recently began showing display and overlay ads on YouTube, and now seems to be pushing their own product line.
I think this raises a few questions as to Google’s 2009 objectives:
- Is Google going to put a greater focus on promoting their own products like Chrome?
- At what cost is Google willing to promote their products? Technically it is “free” for them to promote on YouTube, but with every Google ad they show they miss the opportunity to make money off of someone’s ad.
CNET also reports that Chrome is being advertised on the Facebook Scramble Game.
So what’s Google saying about all this?
“YouTube is emerging as a key component of our display strategy,” said Jonathan Rosenberg, senior vice president of product management, in discussing Google’s fourth-quarter earnings last week.
Added Chief Executive Eric Schmidt, “We have introduced three new video formats in the last four to five months . . . for advertising. Each of them is having some traction. It’s fair to say that we’ve not found a single solution that really drives revenue widely, and we’re certainly working on that.”