Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by Blurbpoint which is a full service and link building company dedicated to assisting our customers by enhancing their online presence and search engine ranking. Our teams of Internet marketing professionals are well versed in every aspect of online marketing and web advertising. Learn more now! blurbpoint.com
by
8 Comments

Google Promoting Chrome via YouTube

posted on January 27, 2009


CNET reports that there is a Chrome sighting over on YouTube. Google recently began showing display and overlay ads on YouTube, and now seems to be pushing their own product line. 

I think this raises a few questions as to Google’s 2009 objectives:

  1. Is Google going to put a greater focus on promoting their own products like Chrome? 
  2. At what cost is Google willing to promote their products? Technically it is “free” for them to promote on YouTube, but with every Google ad they show they miss the opportunity to make money off of someone’s ad.

CNET also reports that Chrome is being advertised on the Facebook Scramble Game.

So what’s Google saying about all this?

“YouTube is emerging as a key component of our display strategy,” said Jonathan Rosenberg, senior vice president of product management, in discussing Google’s fourth-quarter earnings last week.

Added Chief Executive Eric Schmidt, “We have introduced three new video formats in the last four to five months . . . for advertising. Each of them is having some traction. It’s fair to say that we’ve not found a single solution that really drives revenue widely, and we’re certainly working on that.”


Related Posts

Zemanta
  • http://www.pinnycohen.com Pinny Cohen

    It seems that Google threw away some programs (Newspaper Ads) and is redoubling their efforts on others they think will “hit it big”. I think Chrome is a key component in their plans, and they may have expected it to take off better

    Pinny Cohen’s last blog post..Customer Feedback: Show Your Company Listens

  • http://seofilter.org/ Svetosav Marinov

    Hello,

    yesterday I saw an ad of Chrome on a non-google site.
    I am curious how much that webmaster will get for a click on a Chrome ad.

    Slavi

  • http://www.enduringwanderlust.com Gennaro

    Chrome is the one area that I don’t believe Google will win out. Firefox is better and always improves. Safari is better and Mac users are loyal and growing. It can over-take IE perhaps, but it will take time. Better this way though as Google is becoming all-powerful

    Gennaro’s last blog post..6 Steps To A Lucky Chinese New Year

  • http://www.bluecorona.com Ben

    They also have ads coming up after playing a game of PathWords on Facebook. Don’t ask me how I would know…

  • http://webtainment.wetpaint.com/ Donna

    In defense of Chrome, it has to be one of the fastest and most efficient browsers that I’ve ever used. Granted, it’s not without it’s crashing and problems, but for sheer speed, I’ve been very impressed.

  • http://www.imarketingonline.com Brandon Walker

    I have found chrome to be popping up all over youtube too..it seems Google really wants to push its new browser to overtake IE and Firefox. Chrome is good but still prefer firefox =D.

    Brandon Walker’s last blog post..Adsense OR Affiliate Products? You Choose.

  • http://blog.freeplaystationthree.com PS3 News

    I have seen quite a few ads for chrome across a few sites but I have noticed them more on youtube. I am still using Firefox myself so don’t know what all the fuss is about yet

    PS3 News’s last blog post..Redesign – What Do You Think?

  • http://www.fasblog.com/ fasblog

    Google is really trying hard. I think they should have tested it more in beta stage before releasing because the initial Chrome was bad.

    fasblog’s last blog post..9 THINGS I HATE ABOUT PEOPLE

Filed Under: Search Marketing, Video