Marketing News Roundup, January 23
It’s time for the week in review: all the marketing news that was fit to print, but we didn’t quite get to you sooner.
- In an effort to attract and/or appease large media companies, YouTube plants to let big content partners bring their own ads. But will that be enough?
- Also in the video arena, YouTube rolls out video downloads, though they appear to be limited to the ChangeDotGov channel.
- And one more video tidbit: CNN.com is experimenting more with ads in its live streams including longer ads and in-stream (as opposed to pre-roll) ads.
- Is the long-rumored GDrive alive?
- A few challenges for Wikipedia this week. First, a brand that could really challenge them: Britannica 2.0. And yes, there’s peer editing, though registration—with names and addresses required.
- After vandals greatly exaggerate a couple senators’ deaths, Wikipedia may restrict anonymous edits for the whole site.
- And in a month of Internet job cuts, here’s a headline that’s sure to get lost in the crowd: Digg cuts 10 percent of its staff. On the plus side, they’re hiring a direct sales team.