Marketing News Roundup, January 9
Oh boy—it’s Friday! In case you haven’t noticed, you know, now that the day is over…
- Good news for video: Downloading TV and watching video online were the biggest gainers in 2008. Which doesn’t really explain the next two stories.
- 35% of US television households will soon be covered by a new Mobile TV service with 22 major channels participating—even though mobile video has plateaued at 5% penetration among US mobile subscribers. Is this the push they need to get beyond the plateau?
- And apparently MySpace, Yahoo, and Intel got it backwards, because now they’re all excited about a leap to TV from the Internet.
- Have some Facebook friends you don’t really like and a hankering for fast food? Add the new Burger King-sponsored app, ‘sacrifice’ 10 friends and get a free Whopper. Seriously (CP+B FTW again).
- Didn’t I see this on L&O like two seasons ago? Now Google Street View helps solve a crime in the real world.
- Ever wonder how Google makes their money? (No? Oh.) It’s their own “long tail”: $16,000 per advertiser, times one million. Meanwhile, Google Blogoscoped reminds us there are nearly four dozen Google products that make no money directly.