Oh boy—it’s Friday! In case you haven’t noticed, you know, now that the day is over…
- Good news for video: Downloading TV and watching video online were the biggest gainers in 2008. Which doesn’t really explain the next two stories.
- 35% of US television households will soon be covered by a new Mobile TV service with 22 major channels participating—even though mobile video has plateaued at 5% penetration among US mobile subscribers. Is this the push they need to get beyond the plateau?
- And apparently MySpace, Yahoo, and Intel got it backwards, because now they’re all excited about a leap to TV from the Internet.
- Have some Facebook friends you don’t really like and a hankering for fast food? Add the new Burger King-sponsored app, ’sacrifice’ 10 friends and get a free Whopper. Seriously (CP+B FTW again).
- Didn’t I see this on L&O like two seasons ago? Now Google Street View helps solve a crime in the real world.
- Ever wonder how Google makes their money? (No? Oh.) It’s their own “long tail”: $16,000 per advertiser, times one million. Meanwhile, Google Blogoscoped reminds us there are nearly four dozen Google products that make no money directly.
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11 comments on “Marketing News Roundup, January 9”
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R&B Love Songs Says:
January 10th, 2009 at 12:13 am
Leap to tv? Please, webtv was so last millenium.
And I can never get over how much google does that ISNT profitable.
Milo Says:
January 10th, 2009 at 8:02 am
“Google Blogoscoped reminds us there are nearly four dozen Google products that make no money directly.”
Oh no, Google must be losing out so much
Nicole Price Says:
January 10th, 2009 at 9:39 am
The Adweek post is quite sure about their facts. Actually, BK may just be on to something here. This is a good promo and they may just get a lot of mileage out of it despite it being so wicked!
Nicole Price’s last blog post..Good Deals on Hair Products
Quilmes Verano Says:
January 10th, 2009 at 2:08 pm
Thanks for the links, Jordan! Keep those posts comming!
Saad Kamal Says:
January 11th, 2009 at 7:16 am
Remove friends for a free Whopper, Lol! Thats something not everyone would do. Especially if you were only adding your ‘real’ friends in facebook and not just anybody!
Saad Kamal’s last blog post..Google Dumped by Firefox for Yandex
Lily Bent Says:
January 12th, 2009 at 2:14 pm
The number of one million advertisers in 2007 is quite impressive. But what is more impressive is the average sum of money each advertiser spent per year.
Silvia Says:
January 13th, 2009 at 12:39 am
I was impressed by the delivered figures but I think there might be a further growth anymore.
Kenney and Kim Says:
January 13th, 2009 at 2:54 pm
I wonder if someone is going to create a pop-out, fold out, or projection screen mobile device so that I can watch TV on a big screen, but from my PDA….lol ; )
Jacques Seoman Says:
January 14th, 2009 at 2:21 am
That Burger King promo sounds like a really cool idea! The stats around this could prove to be interesting, what will prevent people from doing this and just adding the deleted friends again?
Utah SEO Pro Says:
January 14th, 2009 at 12:09 pm
Sounds like TVs are becoming obsolete, heh.
Utah SEO Pro’s last blog post..An Interview with Utah SEO Pro (Jordan Kasteler) by Martin Bowling
DF Marketing SEO Says:
January 16th, 2009 at 9:24 am
Funny! Yahoo takes one major focus on 1 thing they are doing great! Google takes on hundreds of neat and innovative projects