Just last Wednesday, I spent an entire session of my Online Reputation Management workshop explaining how to manage negative product reviews, and increase the positive ones.
One tactic I absolutely did not endorse was the one a Belkin employee was discovered using over at Amazon.com.
That’s a request from somebody named Mike Bayard to review a product and “give [it] a 100% rating (as high as possible).” It doesn’t matter if the reviewer doesn’t own the product or has never tried it– the requester has helpfully written, “Write as if you own the product and are using it.” It even goes a step further, asking the Mechanical Turk user to “Mark any other negative reviews as “not helpful” once you post yours.”


Let me walk you through my two reactions to learning about the compensation package for
biz probably the most obvious one is Microsoft Search.
Dow Jones
It seems Google is starting to realize that any attempt to keep secrets is pretty futile in today’s era of transparency.







