Using IE6? Google Thinks You’re a Loser!
If you’re reading this post using Internet Explorer 6, Google wants you to know that you’re a loser.
OK, maybe I’m paraphrasing a little (lot), but according to Ars Technica, Google is trying to convince Gmail users to switch from IE6 to a faster browser.
With a simple "Get faster Gmail" message (which only appears in IE, and not in Safari, Firefox, or Chrome), Google is luring users of its e-mail service to a support page which explains that IE is slow at running Gmail.
When you get to the support page, you’re encouraged to download either Firefox or Google’s own Chrome. There’s a brief mention of IE8’s beta release, but we suspect that was only added after this news first broke. Google’s not shy in trying to get you to switch browsers either:
Browsers are getting faster and better at running web applications like Google Mail that use browser technology to its limits. In order to get the best experience possible and make Google Mail run an average of twice as fast, we suggest that you upgrade your browser to one of the fastest Google Mail supported browsers that work on Windows.
This is not the first time a search engine has tried to get you to switch browsers, but Google’s effort is a little more low-key–no tricks involved, and it does give you a choice of Firefox as an alternative to Chrome.
What do you think of the Gmail message? Brilliant marketing or an act of desperation?