Posted January 22, 2009 2:10 pm by with 59 comments

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Winners: Congrats to:


It’s been at least 24-hours since we did a reader giveaway, so how about another one?

We have 3 copies of Sandy Carter’s The New Language of Marketing 2.0 to give away and all you need to do is leave a comment to enter!

Sandy Carter is the VP, Service-Oriented Architecture & WebSphere Marketing at IBM and her new book is packed full of great advice. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets…integrate Web 2.0, experiential, and conventional marketing…maximize synergies between global and local marketing…gain more value from influencers, and more.

Who’s the book for? I’d say that anyone will get value from it, but those that deal with large corporate marketing campaigns will benefit the most.

Carter was just named as one of “The Most Influential Women in Technology” by Fast Company magazine and she shares her ANGELS approach that helped her earn that recognition. What’s ANGELS? You’ll have to win or buy a copy of the book and find out! 😛

How to enter.

Leave a comment below before tomorrow at 6pm ET and we’ll randomly select 3 lucky winners. If you don’t win, then head over to Amazon and pick up a copy.

  • That a timely resources I can read since I want to move from web design to online marketing.

    Mr. Yap’s last blog post..Helping one another in difficult time.

  • Sign me up…

    Scott Goldblatt’s last blog post..I’m a Part of Team in Training’s 100 mile Tahoe Bike Ride

  • Dan

    Gimme gimme 😀

  • Roy

    add it to the collection.

  • Please allow me the secrets of Web 2.0

  • Jennie Butler

    I need all of the help I can get with my marketing.

  • Jeff Preston

    Great offer.

    The IBM WebSphere product is a nightmare for SEO though….

  • I’d love to read Sandy’s book. Real-world case studies for Web 2.0 in one place? What’s not to like?

  • Please sign me up for the book giveaway. Thanks.

    Woody Collins’s last blog post..Obama Would NOT Be President of the Congo

  • Christina

    I love these contests! I’d also love to see what Sandy has to say!

  • I’m in 🙂

    Yemoonyah’s last blog post..Plant Teachers

  • Sounds like an interesting book –

    I think the consensus online is that Fortune 500 companies are yet to really “get” web 2.0 and I look forward to reading the case studies in particular.


    Pete Williams’s last blog post..Michael Jordan Was A Failure…

  • I would love to get a copy of that … for free!!!

  • hook me up

    Ian K.’s last blog post..In a Tough Economy, Community is King

  • Maybe I will be the winner 🙂

    Marius Mailat’s last blog post..Free eBook TALK Social Media for Small Business

  • Robert Nelson

    Sounds like an excellent read … and if I win the price can’t be beat!


  • Ethel Cardboard

    Yes, I need a new doorstop. Send it over.

  • Robert Nelson

    Sounds like a grewat read.. and if I win the price is right 😉


  • martin lamonica

    I will wait for the movie. I bet it will be a horror film

  • mel martinuz

    Really? This is a prize that few marketers are worthy of. I especially look forward to the case study of Nortel, which has seen its stock price go from about $800 to 4 cents. I wonder how marketing contributed to that wild success.

  • Edith Marbles

    Those long winter evenings will just fly by

  • I’ll bite.

  • I want it 🙂

    Actually, need just 1 more book to fill up my book shelf. Haha

    Vygantas’s last blog post..Say Good Bye to Firefox 2 Phishing Protection

  • By the way, quick question 🙂

    Do you actually earn more from amazon buy links in posts that actual give away?

    Vygantas’s last blog post..Say Good Bye to Firefox 2 Phishing Protection

  • Well, I’m always looking for new reading material on Marketing (it’s a new interest of mine).

    Jeremiah’s last blog post..Twitter Stuttering Under Pressure

  • Gladys

    Thanks for the contest!

  • I would really love to have that book!
    Thks 🙂

    Marco Taboas’s last blog post..Asuntos breves, atractivos y efectivos

  • leah

    That sounds like a must read!

  • Andrew J

    I love reading success stories, and would love to enter this contest.

  • Nelson

    i think i can win, i think i can win, i think i can win

  • Chris

    Please pick me!

  • Dinesh K. Gupta

    Web 2.0 is a great opportunity for Marketers and has changed the rules of Marketing. With Web 2.0 Marketing is communication; marketing is collaboration; marketing is sharing; marketing is building relations and marketing is everything…So I would love reading this book and would review it on my blog Marketg-Mantra-For-Librarians at

  • OK Andy I’m in.

    Frank Reed’s last blog post..Your Personality Type Will Determine Your Social Media Success or Failure

  • Yes… I would like a book please.

  • Those spam protector questions are hard!

    I would love to read the New Language of Marketing.

  • Questions are hard..anyway sign me up

    Ragulan’s last blog post..Hospitality Industry (Travel and Tourism) – Predicted to grow in future ( Research Findings)

  • Meeee, PLease!
    I’ll be the winner! 😀

  • Happy Friday….

  • I’ll bite too !! 🙂

  • Esty Goodman

    If it is half as good as websphere revolution, then I am sure it will be a humdrum of a book. Sign me up.

  • Enter me. Thanks.

  • Looks like a delightful read. I need to brush up on my marketing reading. I get to caught up in my technology reading. Sorry marketing!!!

  • molly curry

    I want this book. Please let me win. Thank you.

  • I’d be interested to read this (especially if I win a free copy!). I’m hoping it’s a little more forward thinking than GROUNDSWELL, which seemed to me like a summary of what’s been going on in Web 2.0 over the last three years for those who haven’t been paying attention. As a marketer in the digital media space I’m always looking for insights in to what’s around the corner.

    Sven Larsen’s last blog post..Video Game User Testing

  • Thanks Andy; book looks great — I’d love to win a copy!

    Rob Leavitt’s last blog post..Taking the time to get it right

  • Andy,
    You’re great and I really want to win a copy of this book…as I’ve never won anything ever!

    Lois Geller’s blog:

  • Andrew

    Thanks for the contest Andy!

  • Funnily enough, I was thinking of buying this…

    This could save me a few quid 🙂

  • Sounds like a great resource! Can’t wait to check it out.

    Kelly Watson | Womenwise Marketing’s last blog post..Strategic Planning for Brand YOU

  • Leslie Chacon

    Hi Andy,

    Sounds like an interesting book. Making marketing data actionable through dynamic processes is sometimes really hard. Seems like the book offers great insights and tools that would be valuable in today’s economy. Would love a copy but will check out the book soon.


  • Rey

    This sounds like a great read. Sign me up.

  • mel martinuz

    I don’t know if i could contain my excitement if I won this book. Not since the publication of WebSphere (R)evolution has there been such an important addition to the ourvre of marketing.

  • mktmgr

    Are there any photos in the book, or drawings? I like marketing drawings. And charts.

  • Powell Manson

    I am positively weepy at the prospect of winning this book.

  • I want to know about ANGELS

  • Mark Frisk

    Sandy’s book sounds like a great resource. She’s certainly garnered the accolades. Would love to add it to my digital marketing ammo collection.

  • Christina Fuller

    I would love to win this book by Sandy Carter: especially being named the most influential women in technology; it would contain a wealth of information and that right now is what we all need no matter what the case maybe!

    Thank you and have a great day!

  • WilhelmR

    I had this site in my bookmarks for months now, glad i decided to check it today 😀