It’s been at least 24-hours since we did a reader giveaway, so how about another one?
We have 3 copies of Sandy Carter’s The New Language of Marketing 2.0 to give away and all you need to do is leave a comment to enter!
Sandy Carter is the VP, Service-Oriented Architecture & WebSphere Marketing at IBM and her new book is packed full of great advice. Carter demonstrates winning Web 2.0 marketing at work through 54 brand-new case studies: organizations ranging from Staples to Harley Davidson, Coca-Cola to Mentos, Nortel to IBM itself. You’ll discover powerful new ways to market brands and products in both B2B and B2C markets…integrate Web 2.0, experiential, and conventional marketing…maximize synergies between global and local marketing…gain more value from influencers, and more.
Who’s the book for? I’d say that anyone will get value from it, but those that deal with large corporate marketing campaigns will benefit the most.
Carter was just named as one of “The Most Influential Women in Technology” by Fast Company magazine and she shares her ANGELS approach that helped her earn that recognition. What’s ANGELS? You’ll have to win or buy a copy of the book and find out!
How to enter.
Leave a comment below before tomorrow at 6pm ET and we’ll randomly select 3 lucky winners. If you don’t win, then head over to Amazon and pick up a copy.