By on January 30, 2009

WordStream Wants to Automate Your Search Marketing Campaign

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Can you really ever fully automate your SEO and PPC campaign? Well, the folks over at WordStream are launching a new hosted software solution that claims to do just that. I’ve not checked it out–and with a starting price of $300, I’m not sure if I will–but I’m sure some folks will find it useful.

I’ll stop there and let you watch the video demo below:

WordStream offers a free trial. If you’ve tried the service, let us know what you think.


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10 comments on “WordStream Wants to Automate Your Search Marketing Campaign”

  1. Louis Venter Says:

    January 30th, 2009 at 7:54 am

    I know its a simplistic way of looking at it but marketing requires creativity which IMHO cant be automated. Even the most robust software cant have the same insight into human behaviour.

    Would also be interested to see if anyone has had success with this.

  2. Tom Demers Says:

    January 30th, 2009 at 8:00 am

    Hi Andy,

    Thanks for the mention!

    I would actually say we’re trying to automate pieces of your search campaign, rather than the whole thing; you still need a marketer to perform crucial tasks and to operate the software. We also try to build in account-wide settings that let you choose exactly how much you want to hand over to the software.

    Anyway anyone who’s interested can check it out for themselves, we have a free trial.

    Thanks again for the mention!

    Tom

  3. PS3 News Says:

    January 30th, 2009 at 8:23 am

    I will have alook into this and when I have built up the blog enough to try and break the market I will definitely have a look at this.

    PS3 News’s last blog post..Redesign – What Do You Think?

  4. Kate Morris Says:

    January 30th, 2009 at 10:03 am

    Yeah, gonna have to say that by the preview, I am not seeing how this is automated campaigning. It does nothing for SEO. It’s an analytics program with an API to AdWords. Sorry, there might be something I’m missing, but I’m with Louis. SEM can’t be automated, and shouldn’t. Tom even said it, you need a person to make those decision and interpret the data. I just don’t see how it’s different from any other tool out there. Sorry guys, not worth it to me. I would love to hear a review from someone who tests it though. I am making assumptions from a video, and it could be different in actual usage.

    Kate Morris’s last blog post..An Email Marketing Fail by American Airlines

  5. Louis Venter Says:

    January 30th, 2009 at 10:20 am

    Yay I’m not the only one! I’m all for tools to enhance the decision making but the word automation makes me cringe. It assumes that the data should be presentaed in that way and IMHO the art of search marketing is seeing the whole picture as some pictures contradict the others…..

  6. Nick Stamoulis Says:

    January 30th, 2009 at 1:35 pm

    I agree with the statement that a good amount of effective search marketing requires the human touch, knowledge and experience to make the right strategic decisions.

    It seems that many companies have tried to create various products to remove the human element, but often those products are short lived.

    It should be interesting to see how this product will do in our marketplace.

  7. Fas Says:

    January 31st, 2009 at 11:45 am

    I cant believe that they are going to automate marketing. I guess it wont be that effective but i am sure it will save them lots of time and money.

    Fas’s last blog post..9 THINGS I HATE ABOUT PEOPLE

  8. Milo Says:

    February 1st, 2009 at 6:08 am

    What a load of rubbish. None of these services work, all they do is optimize your site, then tell YOU to build links.

  9. Cara deBeer Says:

    February 2nd, 2009 at 6:33 pm

    I was lucky enough to play with the beta version of Wordstream last fall (I manage paid and natural search for my company) and have to say that the organizational capacities are very impressive (I mostly focused on organizing usable long tail keywords from a log file query mining operation).

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    February 3rd, 2009 at 5:28 am

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