Would Better Results Make You Switch Search Engines?
By Carrie Hill
A recent JP Morgan poll asked readers what it would take to get those surveyed to switch search engines. The market share numbers are decidedly in Google’s favor—they were over 72.07% in December ’08—with the next closest being Yahoo! at 17.79%.
The question being asked is: “What would make you leave Google for greener pastures?”
The results aren’t all that surprising. 45% said “Better Results” would make them change, while the runner up “Nothing Would Make me Change” got 38%. TechCrunch reports that the sample size was only 776 respondents and recreated the poll to see if they could achieve better results with a larger sample.
TechCrunch’s poll had 2,177 respondents—already far surpassing JP Morgan’s. 58% said they’d switch if the other search engine had “Results that better match my search terms,” while for the runner up response, 15% said they were “Happy with their current search engine.”
I think better results will always have a serious draw and right now Google has the corner on that market—so much so that results with the Google brand are perceived as more relevant than identical results with other search engines’ logos.
Carrie Hill is the SEO Team leader for Blizzard Internet Marketing where she specializes in optimizing travel, tourism and accommodations websites.