Yahoo is finally doing what so many of us have been begging them to do: something Google hasn’t already done. According to BusinessWeek, Yahoo is working with Intel and television makers to bring TV widgets to home viewing.
Yahoo made the announcement last week at the Consumer Electronics Show in Las Vegas. Yahoo and Intel announced a range of televisions and related products that would be loaded with the software, in addition to hardware partners and TV-friendly sites.
So what type of widgets can you expect? Have you ever found yourself sitting in front of your TV, your laptop on your lap as you attempt to watch LOST while answering emails and twittering about the latest twist? Imagine the ease of doing all of those things right at your TV.
Yahoo anticipates the TV widgets will go live later this year, complete with about 20 different widgets. Outside developers, including Twitter, the New York Times and MySpace, will be featuring widgets, in addition to the standard Yahoo applications (i.e. weather and stock tracking). Yahoo says that widgets will not be limited to the big brands, and invites any content creators to develop their own widgets.
How will this affect marketers? For one thing it will open the doors for video content to be produced, sponsored and delivered directly. Think beyond YouTube and more Mutual of Omaha’s Wild Kingdom without the network. Consumers love to be entertained and informed. If you can offer this to them in a way that builds affinity for your brand, and do it cost-effectively, you have a chance to separate your brand from the pack of slow movers.
Do you think Internet TV will finally take off? How long do you think it will take Google and MSN to release their own Internet TV platforms?