Comments on: Yo Yahoo! The “Truth” is, Your Search Marketing Changes Suck!

By: jason

jason — Sun, 01 Feb 2009 21:49:06 +0000

Yahoo has been messing with my ad campaign as well. Pig is truly a pig. It stinks in here!

By: Yahoo Tries to Defend Account "Optimizations" | Seo Services, LLC - Indiana based search engine optimization consultant

Fri, 30 Jan 2009 10:12:00 +0000

[...] Yahoo Now Calling Us Liars Regarding Their Auto-Optimization of Campaigns, Search Engine Roundtable Yo Yahoo! The “Truth” is, Your Search Marketing Changes Suck!, Marketing Pilgrim Yahoo! Is Justifying Automatic Account Optimization!, PageTraffic Blog YSM – New [...]

By: Jaan Kanellis

Jaan Kanellis — Thu, 29 Jan 2009 22:29:16 +0000

Amazing Yahoo is not at least giving an effort to visit this types of blogs to at least try to fan the flames or at least place reasoning behind these issues. Jaan Kanellis's last blog post..Great Interview with Google Search Quality Team Member: Kaspar Szymanski

By: Kathleen

Kathleen — Thu, 29 Jan 2009 20:02:20 +0000

This is the only article I’ve read on this complete Yahoo debacle that indicates that you can opt-out of their new “service”. Can you really opt-out? Is there a trick to it, or do you just have to ask nicely?
Thanks for the article. Love the picture.

By: Yo bYahoo/b! The “Truth” is, Your Search Marketing Changes Suck! | Danielc blog

Thu, 29 Jan 2009 14:14:07 +0000

[...] More here: Yo bYahoo/b! The “Truth” is, Your Search Marketing Changes Suck! [...]

By: Yahoo Tries to Defend Account “Optimizations” | Media News: Internet Marketing & Online Advertisng

Thu, 29 Jan 2009 12:06:28 +0000

[...] Now Calling Us Liars Regarding Their Auto-Optimization of Campaigns, Search Engine RoundtableYo Yahoo! The Truth is, Your Search Marketing Changes Suck!, Marketing PilgrimYahoo! Is Justifying Automatic Account Optimization!, PageTraffic BlogYSM – New [...]

By: Greg Moore

Greg Moore — Wed, 28 Jan 2009 23:46:16 +0000

Y! doesn’t need to do this.

They need OneClick. Point at any AdWords Ad Group, click, and it’s up on Y!

Much better way to bring in business.

By: Yahoo Search marketing Defends "Optimization"

Yahoo Search marketing Defends "Optimization" — Wed, 28 Jan 2009 23:01:03 +0000

[...] Yo Yahoo! The “Truth” is, Your Search Marketing Changes Suck! (marketingpilgrim.com) [...]

By: Dave B

Dave B — Wed, 28 Jan 2009 22:42:27 +0000

I had a little used Yahoo PPC account that was doing about $25 a month in costs. December 24th it started doing $300 a DAY!

After logging in I found that the account had been automatically enabled for the “Content Matching” (which I NEVER do).

I’m not sure how long the account had been going with this setting before the blast of bogus content matches started occurring, but it was clearly way out of the norm.

I turned off the content matching option where ALL of the click-spamming was occurring but not before my credit card was hit 7 times for $100 a pop over the course of about 36 hours.

I alerted Yahoo of this problem and they admitted that it was highly unusual and suspect.

About a week later they “graciously” offered to refund me just $140 of the $700 claiming the rest was deemed legitimate clicks – BS!

I’ve never used these “content matching” systems because they are prone to click-spam. Yahoo (or Google) wont admit it but I see no other explanation for going from 5 content matches per day to over 200,000!

By: » Yahoo Tries to Defend Account “Optimizations”

» Yahoo Tries to Defend Account “Optimizations” — Wed, 28 Jan 2009 18:19:06 +0000

By: Mel66

Mel66 — Wed, 28 Jan 2009 16:22:35 +0000

Al is spot on. Not only are Yahoo’s “optimizations” anything but optimized, they don’t append any tracking URLs to the new campaigns. So unless you’re using Yahoo’s YSM conversion tracking, you’ll never know whether their “optimized” campaign even worked. Andy is right – Yahoo, you are WRONG and putting lipstick on it doesn’t help.

By: Al Scillitani

Al Scillitani — Wed, 28 Jan 2009 15:19:16 +0000

Andy,

You are correct. It is pretty much impossible for a Yahoo account rep to make proper “performance” changes without knowing items previously discussed in your other posts, nevermind the other manufacturing and partner agreement issues they are going to run into (wording of ads).

Yahoo writes, “It is intended to help raise the performance of accounts.” What performance? What is their definition of “performance?”

1. Not knowing conversion data so they do not know which terms are actually generating income and which are not. Higher click thru rates do not mean higher conversions or revenue!
2. Not knowing the products, margins, or inventory of the products you are selling. What are your ROI goals?
3. Not knowing the promotions available and the timing of each promotion.

Al Scillitani’s last blog post..Yahoo Is Stealing Your Money

By: Dan London

Dan London — Wed, 28 Jan 2009 15:08:12 +0000

According to the Yahoo! blog:

It is limited in scope. We may make changes in these three areas:
1) Creating new ads for existing ad groups and enabling ad testing
2) Writing multiple versions of ads for any new ad groups we create, then enabling ad testing
3) Searching our database for keywords that can drive more targeted traffic to an advertiser’s site

The ad text issue is something that scares me the most. I have seen some of the ad text they create and it does not necessarily blend with the marketing message of a site.

Dan London’s last blog post..Google Print Signals End for Printed Newspapers