Comments on: 4 Out of 5 Viewers Ignore Trident Viral Video http://www.marketingpilgrim.com/2009/02/4-out-of-5-viewers-ignore-trident-viral-video.html Internet Marketing News Sun, 21 Mar 2010 14:15:33 -0400 http://wordpress.org/?v=2.9.1 hourly 1 By: Dan Thornton http://www.marketingpilgrim.com/2009/02/4-out-of-5-viewers-ignore-trident-viral-video.html/comment-page-1#comment-67763 Dan Thornton Mon, 16 Feb 2009 08:28:28 +0000 http://www.marketingpilgrim.com/?p=8193#comment-67763 It's a new campaign to me (although I'm based in the UK, I work in marketing, so generally hear about most things early on!). The thing is that viral campaigns are never guaranteed to work, and we shouldn't be too surprised that most are likely to be average at best in terms of response. Virals rely on everything being just right, and the creative part is probably hardest to facilitate if you're creating content as the viral medium. <em>Dan Thornton's last blog post..<a href='http://feedproxy.google.com/~r/thewayofthewebnet/~3/ryWv3LMMvM4/' rel="nofollow">Why Twitter won’t replace Google search- but will overtake it</a></em> It’s a new campaign to me (although I’m based in the UK, I work in marketing, so generally hear about most things early on!).

The thing is that viral campaigns are never guaranteed to work, and we shouldn’t be too surprised that most are likely to be average at best in terms of response. Virals rely on everything being just right, and the creative part is probably hardest to facilitate if you’re creating content as the viral medium.

Dan Thornton’s last blog post..Why Twitter won’t replace Google search- but will overtake it

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