Why? Because they’re still using the darn things!
While 82% of consumers turn to the search engines when finding a local business, only 69% of small business owners do the same.
Even though a staggering 44% of small businesses don’t yet have a web site–with 78% of them spending 5% or less on internet advertising–there is some hope that small business owners are (finally) waking up to the web.
Over the past two years, 43% of small businesses say they have increased use of search engines in their marketing efforts. In contrast, use of traditional small business advertising mediums is on the decline:
* 23% say they use the Yellow pages less
* 42% say they use the local newspaper less
I’m shocked! Either the glass is half empty (will small businesses ever "get" the internet) or half full (small businesses are a hot target for marketers).
What’s your take on the numbers?