Comments on: Why Isn’t Coke on Twitter?

By: User Solutions » Blog Archive » Why should brands own their social media profiles?

Mon, 16 Feb 2009 15:13:29 +0000

[...] number one brand, ignores Twitter. A common argument against my question is another question: ‘why should they?’. And it’s a fair point, since not all brands are going to find a use for Twitter, though in my [...]

By: Dean

Dean — Fri, 13 Feb 2009 15:53:16 +0000

FWIW -

- Twitter doesn’t protect brand-squatting and Coke would merely have to file a complaint with Twitter and they would get the accounts handed to them.

- Sheppy is also dead on. It’s easy to criticize Coke for not “Twittering” but the complexities of Social Media in a giant multinational company are simply not that simple. Anyone who had worked for a large company understands the politics, bureaucracies and legalities when dealing with things like this.

In fact, I bet right now at Coke HQ, there are 4 action committees overseeing 17 task forces in 38 countries to craft a social media strategy that will have to get approval from 3 levels of VP management who will assign budgetary and marketing responsibility to 3 division heads on investigating the potential deployment of thinking about setting up a Twitter account…

By: On the Money

On the Money — Thu, 12 Feb 2009 11:22:42 +0000

... I'll choose Pepsi in that case ..... Oops, forgot, same thing! Depends what the offered advantages are of business accounts. Something I'm not clear on. On the Money's last blog post..Money News Extra 12th February 2009

By: Otilia @ AdOperationsOnline.com

Otilia @ AdOperationsOnline.com — Thu, 12 Feb 2009 11:04:36 +0000

LOL @ On the Money
Seriously, how about the recently surfaced Twitter plans to charge for business accounts (it may or may not be the case, nobody knows yet) – what’s your take on that? Coke may simply be not interested in leveraging Twitter, but many other big brands obviously are – and they can be just the ones to build Twitter a business model.

Otilia @ AdOperationsOnline.com’s last blog post..Ad Networks Quality: Vizi Swamped in Adult and Malware Ads from Oridian, via RightMedia Exchange

By: On the Money

On the Money — Thu, 12 Feb 2009 08:23:24 +0000

Surely Coke is imperiously ubiquitous enough ... Don't encourage them further, please! On the Money's last blog post..Money News Round-Up Extra 12th February 2009

By: sheppy

sheppy — Thu, 12 Feb 2009 00:16:19 +0000

I do agree but I've also had significant experience working in huge companies. There isn't just one marketing department for coke, I fully expect there to be a more complex structure. Also when you are delicately representing a brand as important as coke, there are sometimes quite strict guidelines in place so you can't get rogue people doing what they like without considering the consequences. Pretty much most of the SEO/marketing blogosphere is made up of people working for either small companies, or for themselves, and can quite easily judge from an armchair, which is so easy to do. Generally things take more time, more people are involved, the time cost for these people has to be considered. They also have bigger and better things that could be working on. What works for a small company to promote themselves doesn't necessarily work for a massive global organisation, or just isn't worth the trouble. sheppy's last blog post..Change in attitude

By: doktertomi

doktertomi — Wed, 11 Feb 2009 23:42:04 +0000

twitter will grow up, i think. lets see, what they can do to attract coke in the future doktertomi's last blog post..Bullet For My Valentine: Scream Aim Fire Album

By: Cheapsuits

Cheapsuits — Wed, 11 Feb 2009 23:25:29 +0000

What would you tell the Muckity Mucks in Atlanta about the ROI of being on twitter in 140 characters or less?