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	<title>Comments on: Discovering the Rest of the Internet Iceberg</title>
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	<link>http://www.marketingpilgrim.com/2009/02/discovering-the-rest-of-the-internet-iceberg.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Brent small business trainer</title>
		<link>http://www.marketingpilgrim.com/2009/02/discovering-the-rest-of-the-internet-iceberg.html/comment-page-1#comment-68495</link>
		<dc:creator>Brent small business trainer</dc:creator>
		<pubDate>Thu, 26 Feb 2009 12:13:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=8376#comment-68495</guid>
		<description>I read somewhere recently that one of Google&#039;s engineers stated that fully 50% of searches in any one day are using unique keywords.

That translates into something like 500,000 unique phrases every day.  Obviously the users are looking for things that those of us who make money online and use keywords to get targeted visitors could be gaining those visitors by ignoring all keyword and seo work and just writing about our own special area and wait for the visitors to catch up.

Google also stated that they had indexed something less than 50% of all available web pages and were possibly losing ground.  There is a message there for all of us.

&lt;em&gt;Brent small business trainer&#039;s last blog post..&lt;a href=&#039;http://makingmoneyontheinternetwithgoogle.blogspot.com/2009/02/small-business-making-money-on-internet.html&#039; rel=&quot;nofollow&quot;&gt;Small Business Making Money on the Internet&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I read somewhere recently that one of Google&#8217;s engineers stated that fully 50% of searches in any one day are using unique keywords.</p>
<p>That translates into something like 500,000 unique phrases every day.  Obviously the users are looking for things that those of us who make money online and use keywords to get targeted visitors could be gaining those visitors by ignoring all keyword and seo work and just writing about our own special area and wait for the visitors to catch up.</p>
<p>Google also stated that they had indexed something less than 50% of all available web pages and were possibly losing ground.  There is a message there for all of us.</p>
<p><em>Brent small business trainer&#8217;s last blog post..<a href='http://makingmoneyontheinternetwithgoogle.blogspot.com/2009/02/small-business-making-money-on-internet.html' rel="nofollow">Small Business Making Money on the Internet</a></em></p>
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		<title>By: Computer Articles blog &#187; Discovering the Rest of the Internet Iceberg</title>
		<link>http://www.marketingpilgrim.com/2009/02/discovering-the-rest-of-the-internet-iceberg.html/comment-page-1#comment-68257</link>
		<dc:creator>Computer Articles blog &#187; Discovering the Rest of the Internet Iceberg</dc:creator>
		<pubDate>Mon, 23 Feb 2009 15:41:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=8376#comment-68257</guid>
		<description>[...] Go here to read the rest: Discovering the Rest of the Internet Iceberg [...]</description>
		<content:encoded><![CDATA[<p>[...] Go here to read the rest: Discovering the Rest of the Internet Iceberg [...]</p>
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		<title>By: Liz Micik</title>
		<link>http://www.marketingpilgrim.com/2009/02/discovering-the-rest-of-the-internet-iceberg.html/comment-page-1#comment-68254</link>
		<dc:creator>Liz Micik</dc:creator>
		<pubDate>Mon, 23 Feb 2009 15:11:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=8376#comment-68254</guid>
		<description>I don&#039;t wonder that we&#039;re close to finally being able to index another 20, or 30 or even the 80 percent of the data stored on the different levels and branches of the Internet. Back in the 1990s, we talked about how small the limb that held the world wide web really was.

I wonder if we&#039;re one step closer to being able to harness and use all that data than we were in 1998, or 2003. And I sincerely hope not. 

Remember when people were so concerned about the security of their personal information that they were reluctant to shop online? We calmed their fears by pointing out that even though there was (and is) a huge mound of information regarding any one person&#039;s surfing and spending habits, there is no efficient or effective way to tie all that information into a package, or product, or Internet Smart Bomb that could actually do anything.

This is another facet of search that remains hidden beneath the surface. If Jeff Bezo&#039;s etal are getting close to creating a way to tug on a single query string and follow a single person&#039;s trek through the www, then I&#039;ll sit up and install a proxy server right quick.  If not, they&#039;ll just shutting small business out of this limb of the Internet the same way small business was shut out of million dollar advertising slots on TV.  Money will rule the Google results, and the web will move somewhere else.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t wonder that we&#8217;re close to finally being able to index another 20, or 30 or even the 80 percent of the data stored on the different levels and branches of the Internet. Back in the 1990s, we talked about how small the limb that held the world wide web really was.</p>
<p>I wonder if we&#8217;re one step closer to being able to harness and use all that data than we were in 1998, or 2003. And I sincerely hope not. </p>
<p>Remember when people were so concerned about the security of their personal information that they were reluctant to shop online? We calmed their fears by pointing out that even though there was (and is) a huge mound of information regarding any one person&#8217;s surfing and spending habits, there is no efficient or effective way to tie all that information into a package, or product, or Internet Smart Bomb that could actually do anything.</p>
<p>This is another facet of search that remains hidden beneath the surface. If Jeff Bezo&#8217;s etal are getting close to creating a way to tug on a single query string and follow a single person&#8217;s trek through the www, then I&#8217;ll sit up and install a proxy server right quick.  If not, they&#8217;ll just shutting small business out of this limb of the Internet the same way small business was shut out of million dollar advertising slots on TV.  Money will rule the Google results, and the web will move somewhere else.</p>
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		<title>By: Michelle Greer</title>
		<link>http://www.marketingpilgrim.com/2009/02/discovering-the-rest-of-the-internet-iceberg.html/comment-page-1#comment-68252</link>
		<dc:creator>Michelle Greer</dc:creator>
		<pubDate>Mon, 23 Feb 2009 14:19:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=8376#comment-68252</guid>
		<description>It makes me wonder if we will ever have search within a search or vertical search engines.  Seems like they would be quite useful.

&lt;em&gt;Michelle Greer&#039;s last blog post..&lt;a href=&#039;http://www.michellesblog.net/events-in-austin/8868-raised-for-charitywater-through-twestival&#039; rel=&quot;nofollow&quot;&gt;$8868 raised for charity:water through Twestival&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>It makes me wonder if we will ever have search within a search or vertical search engines.  Seems like they would be quite useful.</p>
<p><em>Michelle Greer&#8217;s last blog post..<a href='http://www.michellesblog.net/events-in-austin/8868-raised-for-charitywater-through-twestival' rel="nofollow">$8868 raised for charity:water through Twestival</a></em></p>
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		<title>By: Rachel Burkot</title>
		<link>http://www.marketingpilgrim.com/2009/02/discovering-the-rest-of-the-internet-iceberg.html/comment-page-1#comment-68251</link>
		<dc:creator>Rachel Burkot</dc:creator>
		<pubDate>Mon, 23 Feb 2009 14:09:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=8376#comment-68251</guid>
		<description>You quote the editor of Search Engine Land as saying that by finding the hidden information on the internet, Google risks alienating users. I don&#039;t see how this would come to be. Even if internet users have to search through more legitimate options on the SERP, I don&#039;t see how this would alienate users - since when does having more options turn someone off of searching? Until they can get the definite answer they&#039;re searching for - like an end-all to queries such as cheapest flights - I think more options will be unquestionably appreciated by users.

&lt;em&gt;Rachel Burkot&#039;s last blog post..&lt;a href=&#039;http://feedproxy.google.com/~r/invesp/~3/eBejfGA4GSY/pick-your-processor-paypal-isnt-the-only-third-party-option.html&#039; rel=&quot;nofollow&quot;&gt;Pick Your Processor: PayPal Isn’t The Only Third-Party Option&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>You quote the editor of Search Engine Land as saying that by finding the hidden information on the internet, Google risks alienating users. I don&#8217;t see how this would come to be. Even if internet users have to search through more legitimate options on the SERP, I don&#8217;t see how this would alienate users &#8211; since when does having more options turn someone off of searching? Until they can get the definite answer they&#8217;re searching for &#8211; like an end-all to queries such as cheapest flights &#8211; I think more options will be unquestionably appreciated by users.</p>
<p><em>Rachel Burkot&#8217;s last blog post..<a href='http://feedproxy.google.com/~r/invesp/~3/eBejfGA4GSY/pick-your-processor-paypal-isnt-the-only-third-party-option.html' rel="nofollow">Pick Your Processor: PayPal Isn’t The Only Third-Party Option</a></em></p>
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		<title>By: Andy Beal</title>
		<link>http://www.marketingpilgrim.com/2009/02/discovering-the-rest-of-the-internet-iceberg.html/comment-page-1#comment-68248</link>
		<dc:creator>Andy Beal</dc:creator>
		<pubDate>Mon, 23 Feb 2009 13:34:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/?p=8376#comment-68248</guid>
		<description>I think you touched on the key point Frank. I don&#039;t care about the depth of the iceberg, I only care about that top 20%--or as you say, the first 5 results in Google.

Or, to use another analogy: I don&#039;t want to see how hard the swan&#039;s legs are furiously kicking below the surface of the water, just show me the graceful, white bird on top! ;-)</description>
		<content:encoded><![CDATA[<p>I think you touched on the key point Frank. I don&#8217;t care about the depth of the iceberg, I only care about that top 20%&#8211;or as you say, the first 5 results in Google.</p>
<p>Or, to use another analogy: I don&#8217;t want to see how hard the swan&#8217;s legs are furiously kicking below the surface of the water, just show me the graceful, white bird on top! <img src='http://www.marketingpilgrim.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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