Comments on: Display Ads Take It on the Chin Again http://www.marketingpilgrim.com/2009/02/display-ads-take-it-on-the-chin-again.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Neeraj Bansal http://www.marketingpilgrim.com/2009/02/display-ads-take-it-on-the-chin-again.html/comment-page-1#comment-68026 Neeraj Bansal Wed, 18 Feb 2009 17:42:42 +0000 http://www.marketingpilgrim.com/?p=8247#comment-68026 Declining revenues are bad news for the networks in the short term, but great news for small- to mid-sized advertisers who wouldn't have even considered display as part of their marketing mix last year. Gone are the days of $25K minimum spends and limited functionality. Sites like BidPlace SB, AdReady and AdBrite are opening up self-service display to the same targeting and accountability that larger clients have demanded (and benefited from) for years. Display isn't going to replace search for advertisers in most verticals, but it can be a good low-cost, high-reach complement. Declining revenues are bad news for the networks in the short term, but great news for small- to mid-sized advertisers who wouldn’t have even considered display as part of their marketing mix last year. Gone are the days of $25K minimum spends and limited functionality. Sites like BidPlace SB, AdReady and AdBrite are opening up self-service display to the same targeting and accountability that larger clients have demanded (and benefited from) for years. Display isn’t going to replace search for advertisers in most verticals, but it can be a good low-cost, high-reach complement.

]]> By: Terry Howard http://www.marketingpilgrim.com/2009/02/display-ads-take-it-on-the-chin-again.html/comment-page-1#comment-68007 Terry Howard Wed, 18 Feb 2009 14:36:57 +0000 http://www.marketingpilgrim.com/?p=8247#comment-68007 Ad revenues are falling because advertisers are spending less, that's across the board. I was referring to falling CPMs that the article mentions specifically and suggesting that if you want higher CPMs you need to provide higher value, and more and better targeting is the painfully obvious way to do that. In light of just a few posts back the FCC stomping their feet about limiting the ability and effectiveness of advertisers doing just that, I found it a relevant point to make that we are letting ignorance try to legislate away the solutions to our problems. So I guess the answer is, yes, we are not connecting the dots. <em>Terry Howard's last blog post..<a href='http://www.terryhoward.net/2009/01/mark-gormley-answer.html' rel="nofollow">Mark Gormley Is The Answer</a></em> Ad revenues are falling because advertisers are spending less, that’s across the board. I was referring to falling CPMs that the article mentions specifically and suggesting that if you want higher CPMs you need to provide higher value, and more and better targeting is the painfully obvious way to do that. In light of just a few posts back the FCC stomping their feet about limiting the ability and effectiveness of advertisers doing just that, I found it a relevant point to make that we are letting ignorance try to legislate away the solutions to our problems. So I guess the answer is, yes, we are not connecting the dots.

Terry Howard’s last blog post..Mark Gormley Is The Answer

]]> By: News Flash :: Bill Tamminga Sales and Marketing http://www.marketingpilgrim.com/2009/02/display-ads-take-it-on-the-chin-again.html/comment-page-1#comment-67974 News Flash :: Bill Tamminga Sales and Marketing Wed, 18 Feb 2009 06:07:45 +0000 http://www.marketingpilgrim.com/?p=8247#comment-67974 [...] Remember, sell what matters, but don’t sell it like this and you might rethink selling it like this. [...] [...] Remember, sell what matters, but don’t sell it like this and you might rethink selling it like this. [...]

]]> By: Joshua Dorkin @ BiggerPockets http://www.marketingpilgrim.com/2009/02/display-ads-take-it-on-the-chin-again.html/comment-page-1#comment-67971 Joshua Dorkin @ BiggerPockets Wed, 18 Feb 2009 05:30:49 +0000 http://www.marketingpilgrim.com/?p=8247#comment-67971 Ad revenues are falling for targeted advertising as well, Terry. Ad revenues are falling for targeted advertising as well, Terry.

]]> By: Terry Howard http://www.marketingpilgrim.com/2009/02/display-ads-take-it-on-the-chin-again.html/comment-page-1#comment-67967 Terry Howard Wed, 18 Feb 2009 03:21:35 +0000 http://www.marketingpilgrim.com/?p=8247#comment-67967 If only there was a way to make the placements much more valuable to advertisers... to somehow improve their performance and ROI so that we could garner a better asking price. Wait!! What if instead of just shotgunning ads out to whoever, we could customize the delivery so that ads could be matched with people's demographics or interests? Yes, that would be good for advertisers, publishers, and even consumers! Oh, wait, we can't do that... We are crippled with fear that big brother is watching us through the 2 way mirror that is the true nature of our monitors and cataloging our every move so as to murder us in our beds at night. I mean, wow, do we just not even TRY to connect the dots anymore as a species? <em>Terry Howard's last blog post..<a href='http://www.terryhoward.net/2009/01/mark-gormley-answer.html' rel="nofollow">Mark Gormley Is The Answer</a></em> If only there was a way to make the placements much more valuable to advertisers… to somehow improve their performance and ROI so that we could garner a better asking price. Wait!! What if instead of just shotgunning ads out to whoever, we could customize the delivery so that ads could be matched with people’s demographics or interests? Yes, that would be good for advertisers, publishers, and even consumers! Oh, wait, we can’t do that… We are crippled with fear that big brother is watching us through the 2 way mirror that is the true nature of our monitors and cataloging our every move so as to murder us in our beds at night.

I mean, wow, do we just not even TRY to connect the dots anymore as a species?

Terry Howard’s last blog post..Mark Gormley Is The Answer

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