Google Kills the Radio Star
Well, Mr. Reed called it! Back in July of last year, he wrote a post about the future of radio not being via the airwaves, but instead the internet.
Advertisers will continue to be able to use Google Audio Ads until May 31 and broadcasters will be able to publish inventory to Google until that date as well. We will work with partners to make sure that there is as little disruption to their business as possible and will work to find a buyer for the Google Radio Automation business…we expect that up to 40 people may not be able to find other roles at Google.
As Frank predicted, the potential gold mine could be hidden among the hundreds of internet radio streams, so Google–prospecting pan in hand–is off to explore how it can "best add value for advertisers, broadcasters and listeners in this emerging advertising space."
So, Google’s failed at print and now radio. While the company says that the TV advertising business is "growing" does anyone care to bet whether this service will still be around come 2010?