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	<title>Comments on: How Michael Phelps Screwed-up His Google Reputation in Just 24 Hours</title>
	<atom:link href="http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html</link>
	<description>Internet Marketing News</description>
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		<title>By: Terry McDonald</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-68723</link>
		<dc:creator>Terry McDonald</dc:creator>
		<pubDate>Mon, 02 Mar 2009 21:16:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-68723</guid>
		<description>As stupid as it was--he has the resources and people he can pay to help restore his reputation. In another 6 months, I fee sure we&#039;ll see more posts in the top ten featuring Michael Phelps as a modern &quot;Mother Teresa&quot; doing good works-  penance for his sponsors. 
The folks I feel bad for are the wrongly accused. The Duke Lacross Team  comes to mind. Those boys names will be trashed for 20 years unless they go on to cure cancer or something.</description>
		<content:encoded><![CDATA[<p>As stupid as it was&#8211;he has the resources and people he can pay to help restore his reputation. In another 6 months, I fee sure we&#8217;ll see more posts in the top ten featuring Michael Phelps as a modern &#8220;Mother Teresa&#8221; doing good works-  penance for his sponsors.<br />
The folks I feel bad for are the wrongly accused. The Duke Lacross Team  comes to mind. Those boys names will be trashed for 20 years unless they go on to cure cancer or something.</p>
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		<title>By: Student Tips for Future Job Search</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-68079</link>
		<dc:creator>Student Tips for Future Job Search</dc:creator>
		<pubDate>Thu, 19 Feb 2009 17:19:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-68079</guid>
		<description>[...] at a job are lost. Think the powers of Google are being exaggerated? Check out what happened to Michael Phelps&#8217; online reputation just 24 hours after photos of him smoking marijuana surfaced.  Having a positive online image is [...]</description>
		<content:encoded><![CDATA[<p>[...] at a job are lost. Think the powers of Google are being exaggerated? Check out what happened to Michael Phelps&#8217; online reputation just 24 hours after photos of him smoking marijuana surfaced.  Having a positive online image is [...]</p>
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		<title>By: Student Tips for Job Search</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-68037</link>
		<dc:creator>Student Tips for Job Search</dc:creator>
		<pubDate>Wed, 18 Feb 2009 22:14:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-68037</guid>
		<description>[...] at a job are lost. Think the powers of Google are being exaggerated? Check out what happened to Michael Phelps&#8217; online reputation just 24 hours after photos of him smoking marijuana surfaced.  [...]</description>
		<content:encoded><![CDATA[<p>[...] at a job are lost. Think the powers of Google are being exaggerated? Check out what happened to Michael Phelps&#8217; online reputation just 24 hours after photos of him smoking marijuana surfaced.  [...]</p>
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		<title>By: HRM Today - Blog Archive &#187; Michael Phelps: How To Fix Your Google CV</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67811</link>
		<dc:creator>HRM Today - Blog Archive &#187; Michael Phelps: How To Fix Your Google CV</dc:creator>
		<pubDate>Mon, 16 Feb 2009 17:51:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67811</guid>
		<description>[...] explained that a Google CV is “the Google search results page returned for a name search”. In How Michael Phelps Screwed-up His Google Reputation in Just 24 Hours, Andy Beal reported how it was that quick for the damage to hit Michael’s Google [...]</description>
		<content:encoded><![CDATA[<p>[...] explained that a Google CV is “the Google search results page returned for a name search”. In How Michael Phelps Screwed-up His Google Reputation in Just 24 Hours, Andy Beal reported how it was that quick for the damage to hit Michael’s Google [...]</p>
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		<title>By: Michael Phelps: How To Fix Your Google CV &#124; Personal Branding Blog - Dan Schawbel</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67642</link>
		<dc:creator>Michael Phelps: How To Fix Your Google CV &#124; Personal Branding Blog - Dan Schawbel</dc:creator>
		<pubDate>Fri, 13 Feb 2009 12:15:11 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67642</guid>
		<description>[...] that a Google CV is &#8220;the Google search results page returned for a name search&#8221;. In How Michael Phelps Screwed-up His Google Reputation in Just 24 Hours, Andy Beal reported how it was that quick for the damage to hit Michael&#8217;s Google [...]</description>
		<content:encoded><![CDATA[<p>[...] that a Google CV is &#8220;the Google search results page returned for a name search&#8221;. In How Michael Phelps Screwed-up His Google Reputation in Just 24 Hours, Andy Beal reported how it was that quick for the damage to hit Michael&#8217;s Google [...]</p>
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		<title>By: Jayson</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67519</link>
		<dc:creator>Jayson</dc:creator>
		<pubDate>Wed, 11 Feb 2009 06:23:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67519</guid>
		<description>Whoever took the picture is a d*ck - who does that to someone&#039;s career over a bong hit? It was dumb of Phelps to risk his career and sponsors but I&#039;d say the person that took the picture has the problem that needs attention. 

Now he needs to do something else that gets some positive attention

&lt;em&gt;Jayson&#039;s last blog post..&lt;a href=&#039;http://www.newhomessection.com/blog/senate-passes-economic-stimulus-plan-%e2%80%93-15000-tax-credit-for-homebuyers-still-in/2009/02/10/&#039; rel=&quot;nofollow&quot;&gt;Senate Passes Economic Stimulus Plan – $15,000 tax Credit for Homebuyers Still In&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Whoever took the picture is a d*ck &#8211; who does that to someone&#8217;s career over a bong hit? It was dumb of Phelps to risk his career and sponsors but I&#8217;d say the person that took the picture has the problem that needs attention. </p>
<p>Now he needs to do something else that gets some positive attention</p>
<p><em>Jayson&#8217;s last blog post..<a href='http://www.newhomessection.com/blog/senate-passes-economic-stimulus-plan-%e2%80%93-15000-tax-credit-for-homebuyers-still-in/2009/02/10/' rel="nofollow">Senate Passes Economic Stimulus Plan – $15,000 tax Credit for Homebuyers Still In</a></em></p>
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		<title>By: Jeff</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67351</link>
		<dc:creator>Jeff</dc:creator>
		<pubDate>Fri, 06 Feb 2009 18:25:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67351</guid>
		<description>Honestly who cares that Micheal smokes pot, if people got off their high horses and looked at some of the things they do they would find out they are not prefect either. This is 2009 with everything going on in the USA and around the world there is more important things to concern ourselves with.</description>
		<content:encoded><![CDATA[<p>Honestly who cares that Micheal smokes pot, if people got off their high horses and looked at some of the things they do they would find out they are not prefect either. This is 2009 with everything going on in the USA and around the world there is more important things to concern ourselves with.</p>
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		<title>By: PS3</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67280</link>
		<dc:creator>PS3</dc:creator>
		<pubDate>Thu, 05 Feb 2009 08:12:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67280</guid>
		<description>@Andy sorry to go slightly off on a tangent but I guess it does illustrate a point on reputation management - someone seems to have been using your name to spam Twitter and I see you have nipped it in the bud.</description>
		<content:encoded><![CDATA[<p>@Andy sorry to go slightly off on a tangent but I guess it does illustrate a point on reputation management &#8211; someone seems to have been using your name to spam Twitter and I see you have nipped it in the bud.</p>
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		<title>By: BobtheBuilder</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67277</link>
		<dc:creator>BobtheBuilder</dc:creator>
		<pubDate>Thu, 05 Feb 2009 02:31:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67277</guid>
		<description>Check out this sketch about the Michael Phelps marijuana scandal it&#039;s pretty hilarious

http://www.youtube.com/watch?v=HpxB6urF-5c</description>
		<content:encoded><![CDATA[<p>Check out this sketch about the Michael Phelps marijuana scandal it&#8217;s pretty hilarious</p>
<p><a href="http://www.youtube.com/watch?v=HpxB6urF-5c" rel="nofollow">http://www.youtube.com/watch?v=HpxB6urF-5c</a></p>
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		<title>By: Matt McGuire</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67274</link>
		<dc:creator>Matt McGuire</dc:creator>
		<pubDate>Thu, 05 Feb 2009 00:25:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67274</guid>
		<description>It will blow over.  Phelp&#039;s will be remembered for his wins not the pot.

&lt;em&gt;Matt McGuire&#039;s last blog post..&lt;a href=&#039;http://www.squaredba.com/poor-performance-using-public-synonyms-71.html&#039; rel=&quot;nofollow&quot;&gt;Poor performance using public synonyms&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>It will blow over.  Phelp&#8217;s will be remembered for his wins not the pot.</p>
<p><em>Matt McGuire&#8217;s last blog post..<a href='http://www.squaredba.com/poor-performance-using-public-synonyms-71.html' rel="nofollow">Poor performance using public synonyms</a></em></p>
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		<title>By: Gene Grabowski</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67266</link>
		<dc:creator>Gene Grabowski</dc:creator>
		<pubDate>Wed, 04 Feb 2009 22:00:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67266</guid>
		<description>Fortunately for Michael Phelps, he’s already banked so much public trust and support that this mistake probably won’t tarnish his image beyond repair. However, as I said on ESPN Radio’s Mike &amp; Mike show, with tens of millions of dollars in endorsements at stake, he would be wise to publically distance himself from the handlers that attempted the cover-up, highlight what he will do to help keep kids off drugs, and remind his fans of the hard work, talent, and determination that made him a superstar in the first place. In short, he should be talking again about how much his mom and family means to him and allowing photographers to chronicle his grueling training regimen. For those interested, I encourage you to read my blog post about the communications challenges facing Phelps on BulletProofBlog.com and share your thoughts: http://www.bulletproofblog.com/2009/02/04/has-michael-phelps-reputation-gone-up-in-smoke/</description>
		<content:encoded><![CDATA[<p>Fortunately for Michael Phelps, he’s already banked so much public trust and support that this mistake probably won’t tarnish his image beyond repair. However, as I said on ESPN Radio’s Mike &amp; Mike show, with tens of millions of dollars in endorsements at stake, he would be wise to publically distance himself from the handlers that attempted the cover-up, highlight what he will do to help keep kids off drugs, and remind his fans of the hard work, talent, and determination that made him a superstar in the first place. In short, he should be talking again about how much his mom and family means to him and allowing photographers to chronicle his grueling training regimen. For those interested, I encourage you to read my blog post about the communications challenges facing Phelps on BulletProofBlog.com and share your thoughts: <a href="http://www.bulletproofblog.com/2009/02/04/has-michael-phelps-reputation-gone-up-in-smoke/" rel="nofollow">http://www.bulletproofblog.com/2009/02/04/has-michael-phelps-reputatio n-gone-up-in-smoke/</a></p>
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		<title>By: Kenney and Kim</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67261</link>
		<dc:creator>Kenney and Kim</dc:creator>
		<pubDate>Wed, 04 Feb 2009 20:43:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67261</guid>
		<description>Dang, that hurts.  I was wondering why he was on the news the other day apologizing to the world and athletic association.  I wonder how much they paid for that pickture.  lol.  That&#039;s alright Michael.  You ARE still the man in my book.

&lt;em&gt;Kenney and Kim&#039;s last blog post..&lt;a href=&#039;http://feeds.feedburner.com/~r/TheSmallBusinessMarketingBlog/~3/530371171/&#039; rel=&quot;nofollow&quot;&gt;7 Small Business Marketing Tips That Will Grab Your Market’s Attention&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Dang, that hurts.  I was wondering why he was on the news the other day apologizing to the world and athletic association.  I wonder how much they paid for that pickture.  lol.  That&#8217;s alright Michael.  You ARE still the man in my book.</p>
<p><em>Kenney and Kim&#8217;s last blog post..<a href='http://feeds.feedburner.com/~r/TheSmallBusinessMarketingBlog/~3/530371171/' rel="nofollow">7 Small Business Marketing Tips That Will Grab Your Market’s Attention</a></em></p>
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		<title>By: I'm a swimmer too</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67259</link>
		<dc:creator>I'm a swimmer too</dc:creator>
		<pubDate>Wed, 04 Feb 2009 20:25:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67259</guid>
		<description>I&#039;m a 32 year old upper middle class white male with a family and I definately did not lose any respect for him.

To accomplish what he accomplished took considerable work, dedication, and talent.  

For reference, I swam competitively in high school and still lap swim to stay in shape.   

I would be more disappointed in Phelps if it was revealed that he was a cigarette smoker.  As it stands, Phelps is a fine roll model for my children.

If my children ask me now if its OK to smoke pot, I&#039;ll tell them: 

&quot;It is not OK.  It is illegal and you could go to jail for it.&quot; I will also tell them it is not as unhealthy for you as cigarettes and alcohol.  

&quot;Mike Phelps is human and like every single one of us can&#039;t be expected to always make the best decisions.  It is human to err.  I can only hope you bust your ass in pursuit of your goals as hard as he did in pursuit of his world records.&quot;</description>
		<content:encoded><![CDATA[<p>I&#8217;m a 32 year old upper middle class white male with a family and I definately did not lose any respect for him.</p>
<p>To accomplish what he accomplished took considerable work, dedication, and talent.  </p>
<p>For reference, I swam competitively in high school and still lap swim to stay in shape.   </p>
<p>I would be more disappointed in Phelps if it was revealed that he was a cigarette smoker.  As it stands, Phelps is a fine roll model for my children.</p>
<p>If my children ask me now if its OK to smoke pot, I&#8217;ll tell them: </p>
<p>&#8220;It is not OK.  It is illegal and you could go to jail for it.&#8221; I will also tell them it is not as unhealthy for you as cigarettes and alcohol.  </p>
<p>&#8220;Mike Phelps is human and like every single one of us can&#8217;t be expected to always make the best decisions.  It is human to err.  I can only hope you bust your ass in pursuit of your goals as hard as he did in pursuit of his world records.&#8221;</p>
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		<title>By: coffee</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67258</link>
		<dc:creator>coffee</dc:creator>
		<pubDate>Wed, 04 Feb 2009 19:05:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67258</guid>
		<description>there are a lot more productive issues the media could be covering than Michael Phelps smoking pot a year ago

&lt;em&gt;coffee&#039;s last blog post..&lt;a href=&#039;http://www.coffeerama.com/2009/02/coming-right-up-starbucks-extra-value.html&#039; rel=&quot;nofollow&quot;&gt;Coming Soon: Starbucks Extra Value Meals&lt;/a&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>there are a lot more productive issues the media could be covering than Michael Phelps smoking pot a year ago</p>
<p><em>coffee&#8217;s last blog post..<a href='http://www.coffeerama.com/2009/02/coming-right-up-starbucks-extra-value.html' rel="nofollow">Coming Soon: Starbucks Extra Value Meals</a></em></p>
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		<title>By: Mark Wilson</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67233</link>
		<dc:creator>Mark Wilson</dc:creator>
		<pubDate>Wed, 04 Feb 2009 10:57:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67233</guid>
		<description>That really sucks for Phelps, but really? why is this such a huge deal. Most people smoke weed at least once in their life. Give the guy a break.</description>
		<content:encoded><![CDATA[<p>That really sucks for Phelps, but really? why is this such a huge deal. Most people smoke weed at least once in their life. Give the guy a break.</p>
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		<title>By: More on Phelps screwing up his reputation &#171; BrandDunk</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67207</link>
		<dc:creator>More on Phelps screwing up his reputation &#171; BrandDunk</dc:creator>
		<pubDate>Tue, 03 Feb 2009 23:42:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67207</guid>
		<description>[...] Phelps marijuana photo is going to overshadow his positive accomplishments on the web.  Read it here. Sports Business Daily also has a ton of opinions on what Phelps dope smoking will mean to his [...]</description>
		<content:encoded><![CDATA[<p>[...] Phelps marijuana photo is going to overshadow his positive accomplishments on the web.  Read it here. Sports Business Daily also has a ton of opinions on what Phelps dope smoking will mean to his [...]</p>
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		<title>By: PS3</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67198</link>
		<dc:creator>PS3</dc:creator>
		<pubDate>Tue, 03 Feb 2009 20:30:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67198</guid>
		<description>Are you saying he is an idiot for smoking weed, or just for getting caught?

We&#039;ve just had a professional rugby player over here get caught out for a cocaine habit.  Only 26 and career in tatters.</description>
		<content:encoded><![CDATA[<p>Are you saying he is an idiot for smoking weed, or just for getting caught?</p>
<p>We&#8217;ve just had a professional rugby player over here get caught out for a cocaine habit.  Only 26 and career in tatters.</p>
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		<title>By: Dean</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67196</link>
		<dc:creator>Dean</dc:creator>
		<pubDate>Tue, 03 Feb 2009 20:19:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67196</guid>
		<description>This has got to be the biggest non-story of the year.

Michael Phelps smoked pot?????  Say it ain&#039;t so????  Next you&#039;ll tell me that Obama &quot;did a little blow&quot; when he was young....errrr....ummmm...oh wait he did....nevermind.

If there is a story it is this...
In today&#039;s world you are one misjudgment and and a camera-phone away from being embarrassed or exposed.  So don&#039;t do anything stupid whether you are a mega-athlete or having too much fun and cousin Eddie&#039;s wedding.  The only variable is how much that embarrassment will cost you.  Reputation management is a &quot;proactive&quot; activity not one you adopt after bong hit.</description>
		<content:encoded><![CDATA[<p>This has got to be the biggest non-story of the year.</p>
<p>Michael Phelps smoked pot?????  Say it ain&#8217;t so????  Next you&#8217;ll tell me that Obama &#8220;did a little blow&#8221; when he was young&#8230;.errrr&#8230;.ummmm&#8230;oh wait he did&#8230;.nevermind.</p>
<p>If there is a story it is this&#8230;<br />
In today&#8217;s world you are one misjudgment and and a camera-phone away from being embarrassed or exposed.  So don&#8217;t do anything stupid whether you are a mega-athlete or having too much fun and cousin Eddie&#8217;s wedding.  The only variable is how much that embarrassment will cost you.  Reputation management is a &#8220;proactive&#8221; activity not one you adopt after bong hit.</p>
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		<title>By: Michael Phelps is Human After All, But Maybe Not A Smart One &#124; NYU Local</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67194</link>
		<dc:creator>Michael Phelps is Human After All, But Maybe Not A Smart One &#124; NYU Local</dc:creator>
		<pubDate>Tue, 03 Feb 2009 18:13:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67194</guid>
		<description>[...] swimming career. This whole scandal has nothing to do with his health - it&#8217;s about his image. One blogger believes the damage is already done - a quick search on Google now associates &#8216;Michael [...]</description>
		<content:encoded><![CDATA[<p>[...] swimming career. This whole scandal has nothing to do with his health &#8211; it&#8217;s about his image. One blogger believes the damage is already done &#8211; a quick search on Google now associates &#8216;Michael [...]</p>
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		<title>By: Sherry Net</title>
		<link>http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html/comment-page-1#comment-67189</link>
		<dc:creator>Sherry Net</dc:creator>
		<pubDate>Tue, 03 Feb 2009 16:09:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.marketingpilgrim.com/2009/02/how-michael-phelps-screwed-up-his-google-reputation-in-just-24-hours.html#comment-67189</guid>
		<description>Is anyone REALLY Surprised by this NEW Revelation?</description>
		<content:encoded><![CDATA[<p>Is anyone REALLY Surprised by this NEW Revelation?</p>
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