Comments on: IAC Profits, But Misses Expectations http://www.marketingpilgrim.com/2009/02/iac-profits-but-misses-expectations.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Ross Bradley http://www.marketingpilgrim.com/2009/02/iac-profits-but-misses-expectations.html/comment-page-1#comment-67371 Ross Bradley Sat, 07 Feb 2009 07:42:12 +0000 http://www.marketingpilgrim.com/?p=8020#comment-67371 *Is this the end for Ask.com? Or will their fortunes turn around with the economy (if they can just hold on long enough)?* Far from even considering your above thoughts to the negative, I'd see the 'ask.com' story as one being almost at what I'd even call, "a new beginning". I see ask.com as almost the center-piece of the IACI's total offerings. And with recent acquisitions like Dictionary.com the Co's 'unique user' base is growing quickly. They (IACI), had also launched an ad network too, around July and appear to be concentrating on verticals of some sort. - http://news.cnet.com/8301-13577_3-9975020-36.html The low key approach generally being taken by the 'industry' in relation to Ad networks, Exchanges and their exciting Global involvements that are now getting to fully 'unfolding', actually surprises me, and very much so. And this is a market now said to involve what is estimated as, a $65 billion global online advertising industry. Only just yesterday we were told in a MediaPost article, that one of those advertising technology companies (The Rubicon Project), is seeing phenomenal growth. They claim to reach more than 320 million unique Internet users and were awarded the the OnMedia top honor, of being 'Company of the Year'. http://rubiconproject.com/press/company-of-the-year The Rubicon Project tell us that they have seen 80 percent revenue growth and say they have tripled their marketshare (Q/Q), and are now working with 1300 publishers and 375 of the 400 online ad networks. And Quantcast, (apparently), say it is now the third largest Internet platform behind Google and Yahoo, in terms of reach. So where does that leave IACI and ask.com? Particularly when it was reported recently that Google have dropped their adsence program with ask.com may make some wonder, I guess? I feel that with a search-box dropped on all page results of as many of it's own vertical sites (perhaps even a "set" of vertical-ised results, handy or, close by?) and to then having those 40% "eye-balls" coming to them from "off-shore USA", will make a huge difference. Especially, with what may be fully "geo-d" Ads back in their respective Country, State, City or, even down to a user's IP address, is my understanding. (And a capability through Looksmart's AdCenter for publishers - I believe?). This will then get to see both ask.com and IACI with much stronger revenues from such, in the not too distant future, IMO. Cheers *Is this the end for Ask.com? Or will their fortunes turn around with the economy (if they can just hold on long enough)?*

Far from even considering your above thoughts to the negative, I’d see the ‘ask.com’ story as one being almost at what I’d even call, “a new beginning”. I see ask.com as almost the center-piece of the IACI’s total offerings. And with recent acquisitions like Dictionary.com the Co’s ‘unique user’ base is growing quickly. They (IACI), had also launched an ad network too, around July and appear to be concentrating on verticals of some sort. – http://news.cnet.com/8301-13577_3-9975020-36.html

The low key approach generally being taken by the ‘industry’ in relation to Ad networks, Exchanges and their exciting Global involvements that are now getting to fully ‘unfolding’, actually surprises me, and very much so. And this is a market now said to involve what is estimated as, a $65 billion global online advertising industry. Only just yesterday we were told in a MediaPost article, that one of those advertising technology companies (The Rubicon Project), is seeing phenomenal growth. They claim to reach more than 320 million unique Internet users and were awarded the the OnMedia top honor, of being ‘Company of the Year’.

http://rubiconproject.com/press/company-of-the-year

The Rubicon Project tell us that they have seen 80 percent revenue growth and say they have tripled their marketshare (Q/Q), and are now working with 1300 publishers and 375 of the 400 online ad networks. And Quantcast, (apparently), say it is now the third largest Internet platform behind Google and Yahoo, in terms of reach.

So where does that leave IACI and ask.com? Particularly when it was reported recently that Google have dropped their adsence program with ask.com may make some wonder, I guess?

I feel that with a search-box dropped on all page results of as many of it’s own vertical sites (perhaps even a “set” of vertical-ised results, handy or, close by?) and to then having those 40% “eye-balls” coming to them from “off-shore USA”, will make a huge difference. Especially, with what may be fully “geo-d” Ads back in their respective Country, State, City or, even down to a user’s IP address, is my understanding. (And a capability through Looksmart’s AdCenter for publishers – I believe?). This will then get to see both ask.com and IACI with much stronger revenues from such, in the not too distant future, IMO.

Cheers

]]> By: Jordan McCollum http://www.marketingpilgrim.com/2009/02/iac-profits-but-misses-expectations.html/comment-page-1#comment-67289 Jordan McCollum Thu, 05 Feb 2009 15:22:20 +0000 http://www.marketingpilgrim.com/?p=8020#comment-67289 A quarter is one fourth of a year. A year is 12 months, so one quarter of a year is three months, and each year has four quarters (hence the name "quarter"). A quarter is one fourth of a year. A year is 12 months, so one quarter of a year is three months, and each year has four quarters (hence the name “quarter”).

]]> By: motorbeam http://www.marketingpilgrim.com/2009/02/iac-profits-but-misses-expectations.html/comment-page-1#comment-67285 motorbeam Thu, 05 Feb 2009 12:22:06 +0000 http://www.marketingpilgrim.com/?p=8020#comment-67285 Are you sure about Q4? A quarter is 4 months together, so your talking about Q3 and not Q4? <em>motorbeam's last blog post..<a href='http://www.motorcrunch.com/2009/02/mahindra-to-launch-hybrid-electric.html' rel="nofollow">Mahindra To Launch Hybrid & Electric</a></em> Are you sure about Q4? A quarter is 4 months together, so your talking about Q3 and not Q4?

motorbeam’s last blog post..Mahindra To Launch Hybrid & Electric

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