A recent Nielsen study suggests that mobile Internet is no longer just a luxury, it’s a necessity. “The mobile platform is becoming more and more a part of people’s lives,” said Jeff Herrmann, vice president of mobile media for Nielsen. “The primary use of these services is communication and convenience.”
The study reports that 71% of U.S. consumers plan to use some sort of mobile data service daily. I’m actually really surprised that number is so high. Even more surprising is that 29% of non-users plan to engage mobile Internet services over the next two years.
What exactly are users using mobile Internet for?
- 71% are using data services to connect to the Internet
- 61% are using data services for email
- 56% are using data services for multimedia messaging services
Social networking is also a primary driver in mobile Internet usage. With more and more users joining Twitter, Facebook and other social networking sites, they are quickly turning to their mobile phones to access these services wherever they are.
As we continue to see the mobile market grow, business owners should be heavily working on marketing plans that are prepared to engage mobile audiences.