Monetizing Mobile: Google Launches AdSense for Mobile Search
by Rene LeMerle
Building on the initial AdSense for Mobile launched back in Sept 2007, Google have just unveiled their new mobile AdSense product.
AdSense for Mobile Search, as it’s been labeled, is aimed squarely at mobile network operators and mobile website owners. The new offering will allow them to embed a Google search box on their mobile sites and cobrand the results pages.
According to the release post:
mobile phone users will get instant access to Google search including comprehensive web search, local, image, and news results — all formatted for their phones. Mobile operators and website owners share in the ad revenue generated by searches originating from their sites.
AdSense for Mobile Search is offered as a solution hosted by Google which alleviates the bandwidth concerns of mobile operators and will ensure users “experience the same speed, reliability and innovation that they’ve come to expect from Google.”
Given the rapid growth of the mobile web space, it was only a matter of time before Google started helping operators monetize their efforts. I’m actually surprised it’s taken this long since the last mobile AdSense release.
At this stage, AdSense for Mobile Search is only available via restricted beta access. If you want to take part in the beta trials, you can apply here.
Rene LeMerle is the VP of Marketing at ineedhits.com, a leading provider of results driven Search Engine Advertising and SEO services.