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Monetizing Mobile: Google Launches AdSense for Mobile Search



by Rene LeMerle

Building on the initial AdSense for Mobile launched back in Sept 2007, Google have just unveiled their new mobile AdSense product.

AdSense for Mobile Search, as it’s been labeled, is aimed squarely at mobile network operators and mobile website owners. The new offering will allow them to embed a Google search box on their mobile sites and cobrand the results pages.

According to the release post:

mobile phone users will get instant access to Google search including comprehensive web search, local, image, and news results — all formatted for their phones. Mobile operators and website owners share in the ad revenue generated by searches originating from their sites.

AdSense for Mobile Search is offered as a solution hosted by Google which alleviates the bandwidth concerns of mobile operators and will ensure users “experience the same speed, reliability and innovation that they’ve come to expect from Google.”

Given the rapid growth of the mobile web space, it was only a matter of time before Google started helping operators monetize their efforts. I’m actually surprised it’s taken this long since the last mobile AdSense release.

At this stage, AdSense for Mobile Search is only available via restricted beta access. If you want to take part in the beta trials, you can apply here.

Rene LeMerle is the VP of Marketing at ineedhits.com, a leading provider of results driven Search Engine Advertising and SEO services.

  • http://www.newhomessection.com/blog Jayson

    Yeah it seems like a great next step for adsense. It’s a nice opportunity for website owners to make more money from their website and gives Google another income stream.

    Jayson’s last blog post..Senate Passes Economic Stimulus Plan – $15,000 tax Credit for Homebuyers Still In

  • http://www.findseo.org Lucy

    oh my! people who spam with ads for the users will be making more money and google too is on the positive side but the user will be more than unhappy to see ads in mobiles thus avoiding him to browse happily..hmmm…

  • http://web-site-promotions.webmarketingmachine.com Marcus

    Sounds like a great idea for google. They really do a great job of finding new ways to grow their income.

  • http://thewirds.com/ Y. Steven

    Google finally decide to expand their earning into Mobile Phone,

    Great probably the next steps they could expand their adsense by using their Gmaps and maybe after that we could advertising on Mobile Phone using adword

    Y. Steven’s last blog post..Top 6 Reasons Why You Should Use WordPress

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