Posted February 6, 2009 12:08 pm by with 5 comments

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Newspapers and traditional media are bleeding profits and jobs. It’s one of the hardest hit sectors, so it’s not as if they couldn’t see this coming. But News Corp’s CEO Rupert Murdoch says it’s even worse than he thought. The company just announced they are writing off $8.4 billion of losses.

News Corp. is the largest media conglomerate in the world. They own MySpace, Hulu, Fox News, the Wall Street Journal, Photobucket, HarperCollins, and on and on. The company doesn’t break up revenues and losses by companies but did say MySpace ad revenues haven’t grown – profits are flat. In this climate you can take that as good news.

Being the optimist that I am I have to mention some more more good news. The LA Times recently reported that their online ad revenue is now paying for their entire editorial payroll for both print and online versions.

The prescription is a familiar refrain right now. Murdock says: “We are implementing rigorous cost-cutting across all operations and reducing head count where appropriate. We believe our businesses are well positioned to withstand a lengthy downturn and to emerge stronger as the current economic situation improves.”

They are also planning on a 30 percent decline for this year. Revenue was $7.9 billion after the write off. As far as barometer’s go, this doesn’t fair well.

Murdock also noted that besides search ads, there’s a glut of inventory of online ads which means payouts for them keep dropping.  He did mention that they’re making 80-90% ad revenues on MySpace but need to find other ways to monetize the traffic coming to the site.

Don’t we all.

  • How can a site be losing SO much money, when they have so many relatively successful companies?!

  • From the rise 2004 to the fall 2008.My space I think already colelct so much profit to back up there business,I believe crisis actually make them harder to think the way out and smart more there next step to go ahead over the competitions that apparently also lose some “sweet share from the crowds”

  • The internet is going through so many changes. I call it a spring cleaning of the old to make room for new ideas and innovation. Once internet companies find a good revenue model it will all change.

  • For some reason nobody saw this coming. When Murdoch starts loosing money on the scale then you know there are some problems. Myspace will rebound with ad sales. Its just the times. Once this whole storm blows over this will bounce back.

  • I’m with you Nick, tough times don’t last, tough people last. Many companies are not making any profit due to the current economy situation. When it’s bounces back, many companies would be smiling all the way to the back. Be patient… 😉

    Darren Tan’s last blog post..Music Review: ?A Hundred Million Suns? by Snow Patrol