By Taylor Pratt on February 5, 2009
Online Video Viewing Surges While Google Continues to Capitalize
comScore released its December online video viewing statistics yesterday. According to the report, December was record setting for the online video industry, reporting a growth of 13% over November in U.S. online video viewing. YouTube capitalized on that gain, accounting for 49% of the gain.
This increase further distances YouTube from its competitors. According to comScore this is the latest market-share breakdown of online video properties for U.S. online video viewing:
Other notable statistics from the report:
- Google video sites also surpassed 100 million viewers in December.
- 78.5 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 309 minutes of video, or more than 5 hours.
- The duration of the average online video was 3.2 minutes.
- The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten.
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3 comments on “Online Video Viewing Surges While Google Continues to Capitalize”
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jim Says:
February 5th, 2009 at 10:55 pm
video marketing is the wave ov the future get in it or die the benifits of a viral video can crash a site in seconds it happens everyday
fasblog Says:
February 6th, 2009 at 11:46 am
I did not know that Hulu would do so well in so less time. Hulu can capture a bigger market if they decide to be available outside of the US.
fasblog’s last blog post..How To Do Network Marketing Business
links for 2009-02-07 | The Marketing Technology Blog, Indianapolis Says:
February 7th, 2009 at 5:02 pm
[...] Online Video Viewing Surges While Google Continues to Capitalize comScore released its December online video viewing statistics yesterday. According to the report, December was record setting for the online video industry, reporting a growth of 13% over November in U.S. online video viewing. YouTube capitalized on that gain, accounting for 49% of the gain. (tags: video statistics online) [...]