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Online Video Viewing Surges While Google Continues to Capitalize

comScore released its December online video viewing statistics yesterday. According to the report, December was record setting for the online video industry, reporting a growth of 13% over November in U.S. online video viewing. YouTube capitalized on that gain, accounting for 49% of the gain.

This increase further distances YouTube from its competitors. According to comScore this is the latest market-share breakdown of online video properties for U.S. online video viewing:

 

Other notable statistics from the report:

  • Google video sites also surpassed 100 million viewers in December. 
  • 78.5 percent of the total U.S. Internet audience viewed online video.
  • The average online video viewer watched 309 minutes of video, or more than 5 hours.
  • The duration of the average online video was 3.2 minutes.
  • The duration of the average online video viewed at Hulu was 10.1 minutes, higher than any other video property in the top ten.