MySpace Founder Bets on Facebook, But Only for the Next 2 Years

It appears that even the co-founder of MySpace is placing his money on Facebook to win the social networking wars–if only for the next couple of years.

Speaking to the Sydney Morning Herald, Brett Brewer co-founder of MySpace who sold the social site to News Corp, said:

“There’s a fundamental shift going on,” Mr Brewer said. “Both sites are … different. We built MySpace for people to find and connect with people they don’t know. Facebook is … built around connecting with people you already know.

“Clearly, the world eagerly embraced MySpace, but as the average person has adopted social networks, where they come to first is making connections with the people they already know. Facebook has done an excellent job of capitalising on that.”

SocialCell Media – Facebook and Nokia Talk Partnership

The trend continues as social media companies, in this case Facebook, seek to go beyond marketing dealsfacebook and look to establish partnerships / alliances with makers of cell phones and other mobile technology. As per usual all of this activity centers on Facebook’s quest to, as the WSJ put it, ‘generate meaningful revenue from its mobile services’. Let’s be realistic, that quest for meaningful revenue regarding anything that Facebook has done is now the equivalent of a business spectator sport. We all watch looking for the home run or touchdown and we wonder if the team has what it takes to make that happen. Despite that, we still show up and hold out hope.

Southwest Tests Free Internet in the Sky

It’s been a year since Southwest Airlines announced they were going to test in air Internet service. Now it’s really happening. The satellite broadband will be tested on one plane first. Then they plan to expand to at least three more planes by March.

The test will run for 60 days. They will gauge demand and see how the service works before determining if and how much they’ll charge.

Southwest has already contracted with Yahoo as a partner. Yahoo will provide a home page for the airline that will include information about the flight and destination.

For long flights this will practically guarantee that I fly Southwest. My only question is, what about plugs or battery supply? As far as I know there’s no place to recharge.

Why Isn’t Coke on Twitter?

Econsultancy recently ranted about the one-dimensional marketing world many top brands like Coke operate in. Coke may have the worlds biggest Facebook Fan Page but they’re not on Twitter!! And they aren’t integrating their online and offline ad campaigns either.

“All too often the internet (and mobile) is a last-minute thought, when it should be built into a campaign at the outset. More than that, it should now be hardwired into marketing strategies by default.”

-Why do Top Global Brands Like Coca Cola Ignor Twitter?

Not only has someone else claimed Coke’s brand names on Twitter Coke doesn’t appear to listen. Even though it’s being talked about.  The word ‘Coke’ appears more than 1,000 times on Twitter in just a day (their other brands are mentioned too).

’25 Things’ Drives Spike in Facebook Traffic, Signups

Facebook’s popular “25 Things About Me” meme  has gone viral and has even hit mainstream media (it’s in Time Magazine!). And since you have to have a Facebook account to participate, this simple request has driven a lot of new signups and traffic to the site.

Here’s how it works: you write 25 facts about yourself, post it on Facebook, and tag your Facebook friends so they could fill out 25 random things about themselves. Have you done it yet? If you don’t know how to tag someone, you learn.

It ended up being big – as in about 5 million of these have been written in just one week big. As a result we know far more about the minutia of each other’s lives than we ever did. I’ve known my cousin since we were born and I learned new trivia about her from this meme.

77% of Marketers are Reducing Media Budgets

by Regis Hadiaris

Advertising Age is reporting the impact of this recession on marketing, from a survey by the Association of National Advertisers (ANA).  The survey shows that 77% of marketers surveyed plan to reduce their advertising campaigns’ media budgets.  The survey participants are comprised of 144 marketers across a variety of industries.

Most interesting were the “next steps” marketers plan to take, specifically:

  • 72% of marketers plan to reduce production budgets. If media spend is lower, conventional wisdom says that you would spend less time on ad production.
  • 68% plan to “challenge” agencies to reduce internal expenses. Many agencies carry high fixed costs (mostly salaries) and pass those costs on to their clients.

Add Your Location to Your Gmail Signature

The Gmail Team rolled out a really cool new feature to their Gmail services: you can now have your whereabouts added to your signature at the time your email was sent. I’m sure half of you are thinking “that’s awesome!” while the other half are saying, “who cares?” Google is able to do this through the use of IP detection.

As Gmail Software Engineer, and writer of the script, Marco Bonechi points out, this is the perfect solution for those of us who are frequent travelers. I think this is a great tool for salesman who are frequently returning emails from all over the world. It gives clients and customers an idea of how big your business is. If anything, I would think it is impressive to see a new location from fellow business associates.