Methinks the Telegraph was hoping to spark controversy when they published this article yesterday:
Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world’s largest market research databases.
In an attempt to finally monetise the social networking site, once valued at $15bn (£10.4bn), it will soon allow multinational companies to selectively target its members in order to research the appeal of new products. Companies will be able to pose questions to specially selected members based on such intimate details as whether they are single or married and even whether they are gay or straight.
And yes, were it true, that would definitely be . . . well, if not cause for alarm, at least attention-getting. Let me say it again: were it true.