A recent Nielsen study suggests that mobile Internet is no longer just a luxury, it’s a necessity. “The mobile platform is becoming more and more a part of people’s lives,” said Jeff Herrmann, vice president of mobile media for Nielsen. “The primary use of these services is communication and convenience.”
The study reports that 71% of U.S. consumers plan to use some sort of mobile data service daily. I’m actually really surprised that number is so high. Even more surprising is that 29% of non-users plan to engage mobile Internet services over the next two years.
What exactly are users using mobile Internet for?
- 71% are using data services to connect to the Internet
- 61% are using data services for email
- 56% are using data services for multimedia messaging services