Comments on: Riding the Buying Cycle to Online Sales Growth in a Recession http://www.marketingpilgrim.com/2009/02/riding-the-buying-cycle-to-online-sales-growth-in-a-recession.html Internet Marketing News Fri, 10 Feb 2012 17:00:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rachel Burkot http://www.marketingpilgrim.com/2009/02/riding-the-buying-cycle-to-online-sales-growth-in-a-recession.html/comment-page-1#comment-68420 Rachel Burkot Wed, 25 Feb 2009 14:20:54 +0000 http://www.marketingpilgrim.com/2009/02/riding-the-buying-cycle-to-online-sales-growth-in-a-recession.html#comment-68420 You say in the comparison stage that only 23% of consumers start their buying cycle knowing which brand they want to buy. I think another point here is that, for the most part, those people are not dead set on one brand. Consumers are vulnerable. The reason they are doing research is to set themselves up to find out something they didn't know. That's why testimonials are so valuable. They are looking for which brands have satisfied and disappointed other buyers. They're willing to switch brands or even their decision to buy the product at all. It sounds terrible, but it's a fact - as a seller, you have to capitalize on consumers' vulnerability. <em>Rachel Burkot's last blog post..<a href='http://feedproxy.google.com/~r/invesp/~3/fDEg5njvWY8/three-card-monte.html' rel="nofollow">Are You Forcing Visitors to Play Three-card Monte?</a></em> You say in the comparison stage that only 23% of consumers start their buying cycle knowing which brand they want to buy. I think another point here is that, for the most part, those people are not dead set on one brand. Consumers are vulnerable. The reason they are doing research is to set themselves up to find out something they didn’t know. That’s why testimonials are so valuable. They are looking for which brands have satisfied and disappointed other buyers. They’re willing to switch brands or even their decision to buy the product at all. It sounds terrible, but it’s a fact – as a seller, you have to capitalize on consumers’ vulnerability.

Rachel Burkot’s last blog post..Are You Forcing Visitors to Play Three-card Monte?

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