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It’s been a year since Southwest Airlines announced they were going to test in air Internet service. Now it’s really happening. The satellite broadband will be tested on one plane first. Then they plan to expand to at least three more planes by March.
The test will run for 60 days. They will gauge demand and see how the service works before determining if and how much they’ll charge.
Southwest has already contracted with Yahoo as a partner. Yahoo will provide a home page for the airline that will include information about the flight and destination.
For long flights this will practically guarantee that I fly Southwest. My only question is, what about plugs or battery supply? As far as I know there’s no place to recharge.
Southwest has been getting a lot of milage out of the announcement on Twitter.
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3 comments on “Southwest Tests Free Internet in the Sky”
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Otilia @ AdOperationsOnline.com Says:
February 12th, 2009 at 5:59 am
This is where my previously unjustified purchases of extra laptop batteries may come in handy. Still, I’d assume the service is better suited for mobile use – any input on that, or on what speeds will be available?
Otilia @ AdOperationsOnline.com’s last blog post..Ad Networks Quality: Vizi Swamped in Adult and Malware Ads from Oridian, via RightMedia Exchange
Marcus Says:
February 12th, 2009 at 8:15 am
This is an excellent marketing technique. anytime you can offer your customers an exclusive service is very good. And when you make that service free….It is a real winner.
Philip John Says:
February 18th, 2009 at 7:20 am
They’re playing catch-up big time, though, no? http://youtube.virginamerica.com/
Philip John’s last blog post..Disabling Vista’s “Cancel or Allow” Thingymajig