Yep, you read that headline right. According to MediaPost, women over the age of 55 are the fastest-growing user group on Facebook over the last three months. This is significant considering how rapidly Facebook has been growing these last few months (600k users a day!).
The study also reports several other statistics that marketers should take note of:
- Women make up 56.2% of Facebook users—outnumbering men in almost every age group
- 25% of U.S. Facebook users are over the age of 35—considering that Facebook started as a college platform, this is very surprising.
- 45% of U.S. users are over the age of 26—this isn’t as surprising as you take into account that this is now about the average age of early Facebook adopters.
- Teenagers only account for 12% of Facebook users. This actually made my jaw drop. I would have thought teenagers would be the dominating age demographic on a social site like Facebook.
Are you surprised by these statistics? How will this affect your marketing strategy?