A new report suggests that Yahoo is head and shoulders above Google in one key area and it happens to be a product that the struggling web company won’t release to the general public!
- Better access control options and simpler approach to multi-site analytics
- Larger default monthly page-view limits (200MM vs. 5MM – unless you have an active AdWords campaign)
- Access to traffic data: Both vendors retain the right to hold and use your web analytics data for their own purposes, but only Yahoo! gives you the ability to export out your raw, unaggregated data
- Longer historical availability of raw data
All that butt-kicking-awesomeness and all you get when you visit the site is a "Sign up here to receive updates" form. You can’t actually set up an account (except for a small minority).
It’s been 10 months since Yahoo acquired IndexTools. Surely that’s enough time to tweak what was already a great analytics package, and set it free!
The 470-page Web Analytics Report 2009 compares the offering of numerous vendors and you can purchase it here.