Comments on: Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned

By: Time to Stop Playing Around! (with Social Media…) « DisruptIT

Time to Stop Playing Around! (with Social Media…) « DisruptIT — Wed, 08 Apr 2009 19:26:17 +0000

[...] time really is now to get serious. As Marketing Pilgram’s Andy Beal pointed out: “If you spend peanuts on social media, you’ll get…peanut butter–not filet [...]

By: Search Engine Marketing News - March 30, 2009 | SageRock Digital Marketing Blog

Mon, 30 Mar 2009 16:11:46 +0000

[...] Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned Only 25% of companies are spending more than $100k a year on social media [...]

By: Disrupt IT » Blog Archive » Time to Stop Playing Around! (with Social Media…)

Fri, 20 Mar 2009 14:20:32 +0000

[...] time really is now to get serious. As Marketing Pilgram’s Andy Beal pointed out: “If you spend peanuts on social media, you’ll get…peanut butter–not filet [...]

By: Report: Social Media Marketing Up During Recession

Report: Social Media Marketing Up During Recession — Mon, 16 Mar 2009 16:30:17 +0000

[...] Marketing Pilgrim: Forrester Report Suggests Marketers Still Spend Peanuts on Social Media, But Increases Planned [...]

By: Michael Cayley

Michael Cayley — Mon, 16 Mar 2009 15:21:46 +0000

Once corporations come to understand how social media is connected to their value, the value proposition of social media will shift from being: "let's save some money" to "we need to put our best people on this & invest heavily in order to save millions/billion in corporate value and survive in the future. Cheers, Michael Michael Cayley's last blog post..SCVA in 90 seconds

By: Bo Tipton

Bo Tipton — Mon, 16 Mar 2009 15:00:21 +0000

We will see people start to do things different on the Internet with the way the economy is. There will be some great new ways to do business come out of all this as people try new strategies. It will be interesting to see how Social Media evolves. Thanks Bo Tipton The Ornery Marketer Bo Tipton's last blog post..Can I Make Money In The Next Thirty Days

By: Andy Beal

Andy Beal — Mon, 16 Mar 2009 14:56:48 +0000

@Katelyn – thanks for sharing your thoughts! Maybe one of the reasons 75% spend less than $100k is that social media really doesn’t cost that much.

By: Katelyn Cole

Katelyn Cole — Mon, 16 Mar 2009 14:54:26 +0000

Everyone has to tighten their belts in this economy and social media marketing is one good way to stretch their advertising dollars farther than it might go otherwise I believe but that's my opinion. Katelyn Cole's last blog post..So many in financial trouble