Comments on: Citysearch Reviews Itself and Upgrades

By: SendMeHome.com Launches New Facebook Application | TechBurgh Blog and PodCast

Wed, 25 Mar 2009 02:44:52 +0000

[...] Citysearch Reviews Itself and Upgrades (marketingpilgrim.com) [...]

By: Citysearch Reviews Itself and Upgrades - Marketing Pilgrim | Mobile Marketing News

Mon, 23 Mar 2009 20:20:46 +0000

[...] Citysearch Reviews Itself and UpgradesMarketing Pilgrim, NCThese changes now incorporate social media and mobile opportunities to bring this Internet standard up to speed. CEO Jay Herrati says that these changes have been a long time coming. In an interview with the New York Times, Herratti admitted the …CitySearch adds social media and mobile features StrategyEye (subscription)all 2 news articles [...]

By: Listorbit

Listorbit — Mon, 23 Mar 2009 09:12:11 +0000

Thank you, one more source for local search. Listorbit's last blog post..ListOrbit analyzed that Optimized press release can do wonders for your business and the newly launched product promotion

By: Ari Herzog

Ari Herzog — Mon, 23 Mar 2009 05:39:36 +0000

When I saw your title, I immediately clicked over to Citysearch as I hadn't visited the site in over about two years due to the stale content, opting for Yelp instead. Glad to see (and read here) about the changes and why they occurred. Thanks! Ari Herzog's last blog post..Why Monitoring Your Name is Important

By: Alan Blewieiss

Alan Blewieiss — Mon, 23 Mar 2009 04:57:06 +0000

Thanks for the article! The CitySearch case is a good example of what naturally happens to most offerings over time. They can become entrenched in “what works”, only to learn that eventually that becomes “irrelevant”. Not unlike AOL early on.

And while some companies get it and build that potential into their business model (the FaceBook model as described by Scoble), most don’t. Early on in the digital age this was most common among brick and mortar enterprise – and the larger the organization, the more difficult the challenge to turn on a dime to adapt.

It’s good to see CitySearch taking the leap because of all the murkiness of local (think Yelp and all the claims of coercion to get ad revenue), CitySearch has, for the most part, been an important solution to many of my small business clients overall marketing efforts.

Alan Blewieiss’s last blog post..Deceptive SEO Tactics And How to Uncover Them