Inside Facebook regularly examines user demographics on the world’s most popular social network. The graying of Facebook trend continues, they report, with women over 55 constituting the fastest-growing demographic, while the number of active users over the age of 35 nearly doubled in the last two months.
However, despite this growth, the largest single demographic on Facebook is still the 18-25 age bracket (where I fall for one more week. Sigh.), which constitutes 35% of Facebook’s overall membership.
However, this graph obviously shows positive skew: just over half of Facebook members are past the college years (at least, I hope you’re done with your undergrad by the time you’re 26).
The graph of growth over the last 6 months (by percentage), however, is skewed almost exactly opposite. (Of course, since this is shown as a percentage, it may not be all that surprising: it’s a lot easier for a group of 50 to see 400% growth than it is for a group of 500: the group of 50 needs 200 new members, versus 2000 for the group of 500.)
[PSA: I'm not implying that people over the age of 55 or even 35 are, in fact, "gray" or "gray-haired." Thank you.]
What trends have you seen in Facebook membership? Have you noticed any changes in the last six months? Will this affect how you see or use the social network, either as a member or as a marketer?