Marketing Pilgrim's "Search Marketing" Channel

Marketing Pilgrim's Search Marketing Channel is sponsored by ClickZ Live Chicago. Register to attend today!

Google Closes AdSense Video Ads, Becomes New Litmus for Recession



Up until this point, our talk of Google being a one-trick pony was muted by the fact that the services shut down were not core to either AdWords or AdSense. Now we learn from Google that AdSense video ad units are being retired at the end of April.

After reviewing our AdSense video units feature, which allows you to show YouTube content and ads on your pages, we’ve found that it hasn’t had the impact we had hoped for. As a result, we’ve decided to retire this feature at the end of April so we can focus our resources on other opportunities to help publishers earn from their sites.

What to make of this? On the one hand, we see Google taking measures to remove anything that’s not realizing revenue–a smart move in these tough times. On the other hand, it makes you wonder just how bloated has Google become? If ad units within Google’s core AdSense offering are sucking-wind, then how many other areas of Google’s business are nothing more than a drain on the company’s profits?

Ben Bernanke–and the rest of us–might want to add Google to its list of indexes that indicate whether we’re still in a recession or not. All the while Google cuts the chaff from the wheat, we know we’re still in trouble. Once Google starts announcing new revenue channels–or starts making acquisitions again–we’ll know the light is at the end of the tunnel.

  • http://www.nickstamoulis.com/seo-consultant.html Nick Stamoulis

    When you start to see Google trimming some serious fat of their operations than you things have gotten bad. It is a clear sign that everyone is in survival mode. I’m sure Google has plenty of reserves to carry them through the rough times. We will have to wait and see what happens.

  • http://www.virtual-coach.com Barbara Ling, Virtual Coach

    Wow, I know of some marketers who will be most unhappy with that. I’ve long since moved away from Adsense myself in favor of eBay/Amazon…should be interesting to see how things develop.

    Barbara Ling, Virtual Coach’s last blog post..What Profit Personality Are YOU?

  • http://www.xenite.org/ Michael Martinez

    AdSense for Video now produces about 1/3 of my AdSense revenues. So Google has decided it’s not profitable enough to keep going, but my visitors love it.

    AdSense for Search was a total waste of my time (and my visitors’).

    They killed the wrong service.

  • http://www.marketingpilgrim.com Andy Beal

    @Michael – perhaps not closing AdSense for Search is a political move. It wouldn’t be a good sign if Google closed any ad model that was focused around search, would it? ;-)

  • Pingback: SEO News: 6 Things You Can Do Today to Drive Traffic to Your Website | Free-Fuel

  • http://gameofwarcraft.com Dan

    useful information, infact i just uploaded videos to my gaming site.

    Dan’s last blog post..WOW Tips And Secrets

  • Pingback: Online Ad Spending Grows 10%; Video Ads Strong (Just Not at Google) | Find FREE Tools